Marketing Research In Action
35 mins, 1995 A detailed study of how a US marketing research firm helps a client plan its marketing. Focusing on a car dealer, we show how a market survey questionnaire is designed, tested and put into practice. The video explains the use of “closed” and “open” questions, the importance of taking a representative sample… Read more »
Recruitment In Action
27 mins, 1995 How does a firm recruit a new member of staff? This is a blow-by-blow account, from specifying the job, to the interviews and final selection. Dream Cruises advertise for a new marketing assistant. Applications flood in and they draw up a short list. Spelling and presentation of CVs are key issues. Three… Read more »
Management Styles 2
40 mins, 2003 Textbooks speak of three management styles – autocratic, democratic and laissez faire. But how neatly do people fit into these categories? Lively dramatised case studies show what happens in the real world. LIMITS OF DEMOCRACY: Simon prides himself on being open-minded. He listens to staff and involves them in decision-making. But if… Read more »
The Holiday Resort
32 mins, 1996 This is a profile of the traditional holiday resort of Broadstairs in Kent. Once a thriving seaside town, it has been hit by the general decline in the numbers of people opting to take holidays in Britain. The video examines how its businesses are adapting to times of economic change. In its… Read more »
Managing The Money
32 mins, 1996 How does a firm plan and monitor its financial performance? This video looks at the experience of Linda and Brian who run a small business. How they first set up their business is told in the film Into The Fire. Now several years after setting up, Linda explains how their financial systems… Read more »
What Is Marketing Research?
27 mins, 1996 All kinds of organisations use marketing research to help them make decisions. Quantitative research is about amassing numerical data. This can take the form of primary research (compiling data, questionnaires and telephone surveys) or secondary research (using existing sources of information). Qualitative research is more exploratory and attempts to discover why customers… Read more »
Where Does All The Money Go?
33 mins, 1996 Money is the life-blood of a business. We look at how it works in one company – Avalon Travel, a holiday tour operator. We explore where the business got its initial start-up finance and describe the indirect and direct costs which it has to meet in order to stay in business. We… Read more »
Letter Writing For Business
34 mins, 1997 Personnel manager Paul throws most letters applying for jobs straight in the bin — not because the person lacks qualifications, but because their letters are so poorly put together. This video explores the classic mistakes people make when writing letters for business. Keys areas covered include the importance of a clear structure,… Read more »
Business Systems
28 mins, 1998 The video demonstrates how a firm’s information systems work through a lively, dramatised case study, set in the backstabbing world of the Comtex copier company. Systems examined include invoicing, email and customer database. Comtex boss Tony Spence wants “push-button” efficiency, but things don’t go to plan.
Can Regeneration Work?
30 mins, 1998 A study of the Cardiff Bay regeneration project. Cardiff was once a major international port, but the decline in the coal and steel industry led to a decline in the docks. Unemployment soared and Cardiff docks became a depressed area. Then in the 1980s the Government began a series of urban regeneration… Read more »
IT At Work
28 mins, 1998 This video includes cases studies of small businesses, a local council and an ambulance service. Applications demonstrated include databases, electronic mail, image processing and voice recognition. The video also examines the impact on jobs and on people’s health.
The Presentation
32 mins, 1998 You’ve got something to say, a case to argue, and an audience waiting to listen. But how do you make sure you put your points across? The video explores this question through a workshop in which three novice presenters address a critical audience. Robert rambles and mumbles. Sharon uses jargon and doesn’t… Read more »