Management Styles 2
40 mins, 2003 Textbooks speak of three management styles – autocratic, democratic and laissez faire. But how neatly do people fit into these categories? Lively dramatised case studies show what happens in the real world. LIMITS OF DEMOCRACY: Simon prides himself on being open-minded. He listens to staff and involves them in decision-making. But if… Read more »
What Is Marketing?
32 mins, 2001 The 1950s saw the start of a consumer boom. TV enabled advertisers to enter people’s homes. Marketing became a huge industry and was defined as the “4ps”: product, price, promotion and place. But how helpful is this? You buy one product, not another. Is it because of the packaging or where you… Read more »
The Teamworking Experiment
29 mins, 1999 Manager Tony Spence used to be an autocratic bully. Now he’s trying to bring a new team-working approach to his firm. The idea is to give staff a feeling of ownership over their work. But the team-working experiment goes badly wrong when trust between Tony and his staff breaks down. This is… Read more »
The Internet In Business
25 mins, 1999 The film features case studies of three US companies relying on the Internet to conduct their business. RETAILING: CDnow is a record shop – without a shop. They offer customers a vast selection of CDs which they can buy via the Internet. CDnow doesn’t have to hold any stock – this is… Read more »
The Presentation
32 mins, 1998 You’ve got something to say, a case to argue, and an audience waiting to listen. But how do you make sure you put your points across? The video explores this question through a workshop in which three novice presenters address a critical audience. Robert rambles and mumbles. Sharon uses jargon and doesn’t… Read more »
IT At Work
28 mins, 1998 This video includes cases studies of small businesses, a local council and an ambulance service. Applications demonstrated include databases, electronic mail, image processing and voice recognition. The video also examines the impact on jobs and on people’s health.
Can Regeneration Work?
30 mins, 1998 A study of the Cardiff Bay regeneration project. Cardiff was once a major international port, but the decline in the coal and steel industry led to a decline in the docks. Unemployment soared and Cardiff docks became a depressed area. Then in the 1980s the Government began a series of urban regeneration… Read more »
Business Systems
28 mins, 1998 The video demonstrates how a firm’s information systems work through a lively, dramatised case study, set in the backstabbing world of the Comtex copier company. Systems examined include invoicing, email and customer database. Comtex boss Tony Spence wants “push-button” efficiency, but things don’t go to plan.
Letter Writing For Business
34 mins, 1997 Personnel manager Paul throws most letters applying for jobs straight in the bin — not because the person lacks qualifications, but because their letters are so poorly put together. This video explores the classic mistakes people make when writing letters for business. Keys areas covered include the importance of a clear structure,… Read more »
Where Does All The Money Go?
33 mins, 1996 Money is the life-blood of a business. We look at how it works in one company – Avalon Travel, a holiday tour operator. We explore where the business got its initial start-up finance and describe the indirect and direct costs which it has to meet in order to stay in business. We… Read more »
What Is Marketing Research?
27 mins, 1996 All kinds of organisations use marketing research to help them make decisions. Quantitative research is about amassing numerical data. This can take the form of primary research (compiling data, questionnaires and telephone surveys) or secondary research (using existing sources of information). Qualitative research is more exploratory and attempts to discover why customers… Read more »
Managing The Money
32 mins, 1996 How does a firm plan and monitor its financial performance? This video looks at the experience of Linda and Brian who run a small business. How they first set up their business is told in the film Into The Fire. Now several years after setting up, Linda explains how their financial systems… Read more »