The Internet In Business
25 mins, 1999 The film features case studies of three US companies relying on the Internet to conduct their business. RETAILING: CDnow is a record shop – without a shop. They offer customers a vast selection of CDs which they can buy via the Internet. CDnow doesn’t have to hold any stock – this is… Read more »
The Teamworking Experiment
29 mins, 1999 Manager Tony Spence used to be an autocratic bully. Now he’s trying to bring a new team-working approach to his firm. The idea is to give staff a feeling of ownership over their work. But the team-working experiment goes badly wrong when trust between Tony and his staff breaks down. This is… Read more »
What Is Marketing?
32 mins, 2001 The 1950s saw the start of a consumer boom. TV enabled advertisers to enter people’s homes. Marketing became a huge industry and was defined as the “4ps”: product, price, promotion and place. But how helpful is this? You buy one product, not another. Is it because of the packaging or where you… Read more »