Managing The Money
32 mins, 1996 How does a firm plan and monitor its financial performance? This video looks at the experience of Linda and Brian who run a small business. How they first set up their business is told in the film Into The Fire. Now several years after setting up, Linda explains how their financial systems… Read more »
Marketing Research In Action
35 mins, 1995 A detailed study of how a US marketing research firm helps a client plan its marketing. Focusing on a car dealer, we show how a market survey questionnaire is designed, tested and put into practice. The video explains the use of “closed” and “open” questions, the importance of taking a representative sample… Read more »
Management Styles 1
31 mins, 1992 This classic best seller vividly illustrates different management styles in action. Tony Spence is the epitome of the autocratic manager. Shouting and swearing, he bullies and generally humiliates his team of sales people. By contrast, supermarket personnel manager June takes a more bureaucratic approach, strictly applying the rules and regulations. Consultative manager… Read more »
Making The Difference
20 mins, 1992 As more and more businesses become international, so the risk increases of cultural misunderstandings. And it’s not just a question of the language barrier: many other problems can arise. RESULTS V RELATIONSHIPS: In the west people believe in “getting down to business”; elsewhere it’s more important to first establish a relationship. TIME:… Read more »
Marketing Strategy Case Studies: Tesco – Triumph & Tragedy
27 mins, 2015 Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant – but by 2014 profits were falling and scandals were brewing. It seems the wheels came off the trolley…. Read more »
Marketing Strategy Case Studies: The Starbucks Experience
27 mins, 2015 Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its… Read more »
Managing Change In Organisations
36 mins, 2018 PART 1 INTRODUCTION (21 mins) Change in business is nothing new – it’s the pace of change. The digital revolution has destroyed old businesses and created vast new empires. To survive, organisations must be quick to adapt – but people, generally, don’t like change. How can change be best managed? DRIVERS OF… Read more »
Organisational Structures: Introduction & Case Study
31 mins, 2012 What’s meant by the structure of a business? How does it affect the way a business operates? What happens when a company’s structure hinders rather than helps its business? INTRODUCTION 14 mins All businesses have structures. Some may be hierarchical, some may be flat. But how does the structure affect the way… Read more »
Organisational Cultures & Group Norms
28 mins, 2012 What’s meant by the culture of an organisation? What are “group norms”? How do these invisible factors influence the way a business works? INTRODUCTION: THE CULTURE 16 mins The culture of an organisation is about the way staff do their work and their attitudes to their work. How flexible are they? How… Read more »
The Power Of A Multinational
30 mins, 2010 Are people right to fear the spread of genetically modified crops? This powerful documentary tells the story of one farmer who takes a stand against the massive multinational Monsanto. THE BATTLE: Representatives from the multinational company Monsanto visit Canadian farmer Percy Schmeiser and demand he surrender his canola crops. Percy refuses and… Read more »
Pig Business: The Cost of Cheap Food
30 mins, 2009 In this shocking and provocative film, Tracy Worcester sets out to discover who’s paying the true price for the cheap pork for sale in Britain’s supermarkets. WHERE IT ALL STARTED: Industrialised pig farming was pioneered in America, and it’s the way most supermarket pork is produced. Critics here argue the factory farms… Read more »
Organisations Compared
26 mins, 2002 [wpdm_package id=’4982′] Organisations are everywhere. Millions of people get their living from them. But why are there so many different kinds? Dave Nellist takes us on a light-hearted tour of the basic types of organisations and explains how they work. TYPES OF BUSINESS: Within the private sector, Dave explains the principles behind… Read more »