The Marketing Series 6: The Marketing Mix: Price
35 mins, 2013 PART 1 (9 mins): Introduction to Price: Basic pricing formulas explained. Price & Income Elasticity Of Demand. Normal goods and Inferior Goods. The Price Plateau. PART 2 (11 mins): Pricing Strategies:. Cost Plus, Penetration, Predatory, Promotional pricing, plus examples. Also: psychological pricing and differential pricing. What do we mean by “skimming the… Read more »
The Marketing Series 7: The Marketing Mix: Promotion
30 mins, 2013 An exploration of a key element of the Marketing Mix: Promotion. PART 1 (15 mins): Introduction To promotion/advertising. Why do businesses promote their goods? To sell more, of course – but it’s not as simple as that. There are different reasons requiring different solutions: a different “promotional mix”. In this part we… Read more »
Motivation In Action Case Study Examples
29 mins, 2012 This film includes case studies of people with a variety of motivational problems. In each case the viewer is left to consider what the problem is and what might be done to solve it. CARLA’S LITTLE SECRET 6 mins After years of reliable service Carla is leaving her job – why? She… Read more »
Motivation Theories & Employee Participation
32 mins, 2011 How do companies try to motivate their employees? What are the theories behind motivation, and do they work in the real world? What do staff feel motivates – or demotivates – them? PART 1: A Brief Guide To Motivational Theories A better motivated workforce, most agree, is a more productive one –… Read more »
The Marketing Series 1: The Internet Revolution
31 mins, 2010 This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. HISTORY: Marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the… Read more »
The Marketing Series 2: The 4 Ps & Beyond
28 mins, 2010 The four Ps of the marketing mix – product, promotion, price and place – are still seen as the basis of marketing – but how relevant are they today? Using case studies of companies large and small this film explains and explores each of the Ps. PRODUCT: Brompton Bicycle is a manufacturing… Read more »
The Marketing Series 3: The Power Of The Brand
28 mins, 2010 All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? SUCCESSES: Brands speak to people in a way that products don’t – they have a personality,… Read more »
Methods Of Production
28 mins, 2009 Textbooks speak of three methods of production – job, batch and continuous flow. This film shows how the methods work in the real work. JOB V BATCH: Job production is when you’re making a one-off – anything from a dam to a musical instrument. Batch production is using the same equipment to… Read more »
Marketing A National Park: Snowdonia
27 mins, 2009 The Snowdonia national park in Wales is an area of spectacular natural beauty – but it’s also a huge tourism business. So how do the four Ps of the marketing mix apply to a national park? Do they apply? PRODUCT: Snowdonia’s main product is the countryside experience – timeless, free of charge…. Read more »
Managing Personnel
26 mins, 2006 Jenny Wooledge has one of the most important jobs in a supermarket – personnel manager. Crucial to her job is a computer system. This film tells the story of what she does in Sainsbury’s, Thanet branch. RECRUITMENT: First you need to get the workers to manager. Sainsbury’s goes in for what’s called… Read more »
Made In China
33 mins, 2006 US carnival revellers throw shiny beads to pretty girls to get them to take off their clothes. But where do the beads come from? How are they made? This acclaimed film reveals the human realities of globalisation in a factory in China. WORKING CONDITIONS: The beads are made in a Chinese factory… Read more »
McLibel: McDonald’s PR Disaster
54 mins, 2005 What happens when you criticise the world’s most famous multinational company? This is the story of two people who took on McDonald’s in what became the biggest corporate PR disaster in history. The story begins when two ordinary people, Helen Steel and Dave Morris, refuse to apologise for publishing a leaflet criticising… Read more »