IT Decisions
28 mins, 1998 Three companies have to make difficult decisions about their IT systems. Choosing a new system: The computer system of tour operator Avalon Travel is old and breaking down. What do they replace it with? This system doesn’t work: Copier company Comtex brought in a database system – but it isn’t working. Should… Read more »
IT At Work
28 mins, 1998 This video includes cases studies of small businesses, a local council and an ambulance service. Applications demonstrated include databases, electronic mail, image processing and voice recognition. The video also examines the impact on jobs and on people’s health.
Impact Of Tourism: Antigua
31 mins, 1998 Antigua looks like paradise but not for the locals. It suffers from an over-reliance on tourism. This threatens the environment, culture and economy. Most tourist jobs are poorly paid and most of the hotels are foreign owned. Cruise ship holidays, all-inclusive hotels and a new holiday development all promise to make matters… Read more »
Into The Fire
27 mins, 1992 The story of Brian and Linda on the perilous path to running their own business. We see them visit the bank and an investor to try to raise the money. We see them acquire their premises and hire their first member of staff. At last they start up – and everything goes… Read more »
Leadership & Management: Introduction & Case Study
30 mins, 2012 What’s the difference between a leader and a manager? What kinds of managers are there? What are the problems of managing in the real world? INTRODUCTION 14 mins Leaders and managers are not the same thing – leaders have extra qualities. Leaders need to be good at motivation and managing style. There… Read more »
The Local Council
26 mins, 2006 Local government is a massive part of the UK economy – but why is it there? What does it do? This film goes inside Cornwall County Council to find out. THE LOCAL COUNCIL: A local council may appear similar to a private business. It employs people. who undertake many of the same… Read more »
The Language Of Advertising
30 mins, 2001 How does advertising work? Using a wealth of classic and modern examples, from Gibbs SR and the Oxo family to the famous Prudential campaign, this film offers a unique insight into the creative side of commerce. HOW ADS ARE MADE: The film visit the trendy St Lukes advertising agency to discover how… Read more »
Letter Writing For Business
34 mins, 1997 Personnel manager Paul throws most letters applying for jobs straight in the bin — not because the person lacks qualifications, but because their letters are so poorly put together. This video explores the classic mistakes people make when writing letters for business. Keys areas covered include the importance of a clear structure,… Read more »
Keeping The Customer Satisfied
32 mins, 1996 A travel firm sets out to improve its approach to customer care. Secret filming captures where staff go wrong. Role play exercises demonstrate how to get it right. But what about the tour guide with his own eccentric approach to customer care? And can even the best techniques make up for a… Read more »
The Learning Organisation
25 mins, 1992 Much is heard about how the development of a firm’s “human resources” – its people – can transform the fortunes of a business. This case study shows how Club 24 claims to have achieved exactly this by using active learning techniques. Club 24 collects payments from people buying clothes on credit. Its… Read more »
The Marketing Series 4: The Marketing Mix: Product
31 mins, 2013 An exploration of what most marketers would regard as the most important element of the Marketing Mix:Product. PART 1 (15 mins): All About The Marketing Mix: Product. An introduction into the essentials of “product”. What is value analysis? How is it done? What is the product life cycle? How can a business… Read more »
The Marketing Series 5: The Marketing Mix: Product Case Studies
22 mins, 2013 PART 1 (7 mins): Extension Strategies: Skoda: how did Volkswagen reinvent the Skoda brand? Famous Failures! How some brands went “a stretch too far”, including Harley Davidson perfume, yoghurt from Cosmopolitan magazine and mountain bikes from gun makers Smith & Wesson. PART 2 (9 mins): Long Lives, Short Lives, Reincarnations: The Mars… Read more »