The Teamworking Experiment
29 mins, 1999 Manager Tony Spence used to be an autocratic bully. Now he’s trying to bring a new team-working approach to his firm. The idea is to give staff a feeling of ownership over their work. But the team-working experiment goes badly wrong when trust between Tony and his staff breaks down. This is… Read more »
The Internet In Business
25 mins, 1999 The film features case studies of three US companies relying on the Internet to conduct their business. RETAILING: CDnow is a record shop – without a shop. They offer customers a vast selection of CDs which they can buy via the Internet. CDnow doesn’t have to hold any stock – this is… Read more »
Empowering The People
25 mins, 1992 Can Japanese-style working practices succeed in Britain? This video looks at a factory which claims to have empowered its workforce and achieved world class productivity. Oxford Automotives Components, part of the Unipart Group, makes fuel tanks for cars. Once upon a time it ran itself like traditional British manufacturers and had traditional… Read more »
Managing The Money
32 mins, 1996 How does a firm plan and monitor its financial performance? This video looks at the experience of Linda and Brian who run a small business. How they first set up their business is told in the film Into The Fire. Now several years after setting up, Linda explains how their financial systems… Read more »
Into The Fire
27 mins, 1992 The story of Brian and Linda on the perilous path to running their own business. We see them visit the bank and an investor to try to raise the money. We see them acquire their premises and hire their first member of staff. At last they start up – and everything goes… Read more »
Marketing Research In Action
35 mins, 1995 A detailed study of how a US marketing research firm helps a client plan its marketing. Focusing on a car dealer, we show how a market survey questionnaire is designed, tested and put into practice. The video explains the use of “closed” and “open” questions, the importance of taking a representative sample… Read more »
Letter Writing For Business
34 mins, 1997 Personnel manager Paul throws most letters applying for jobs straight in the bin — not because the person lacks qualifications, but because their letters are so poorly put together. This video explores the classic mistakes people make when writing letters for business. Keys areas covered include the importance of a clear structure,… Read more »
Going Live
28 mins, 1994 A bakery swaps from its old information system to a new one — and runs into disaster. First they have to choose the system, then make sure it works. At last comes the day when the new system goes live – and it’s then that things really go wrong. Lack of training… Read more »
Customer Care On Trial
25 mins, 1993 A secret camera explores what happens to a variety of customers in the real world. Includes examples of customers being treated with tact, incompetence and rudeness, both on the phone and face-to-face. NOTE: This is NOT a guide to giving customer care: it shows what happens in the real world and provides… Read more »
Direct Marketing & The Database
23 mins, 1995 The technology has changed but the principles of direct marketing are the same as 20 years ago. How do you maximise your spend on leaflets, postage and database management? What are the key success factors in direct marketing? This classic case study looks at how educational film makers TV Choice developed their… Read more »
Where Does All The Money Go?
33 mins, 1996 Money is the life-blood of a business. We look at how it works in one company – Avalon Travel, a holiday tour operator. We explore where the business got its initial start-up finance and describe the indirect and direct costs which it has to meet in order to stay in business. We… Read more »
What Is Marketing Research?
27 mins, 1996 All kinds of organisations use marketing research to help them make decisions. Quantitative research is about amassing numerical data. This can take the form of primary research (compiling data, questionnaires and telephone surveys) or secondary research (using existing sources of information). Qualitative research is more exploratory and attempts to discover why customers… Read more »