The Marketing Series 4: The Marketing Mix: Product
31 mins, 2013 An exploration of what most marketers would regard as the most important element of the Marketing Mix:Product. PART 1 (15 mins): All About The Marketing Mix: Product. An introduction into the essentials of “product”. What is value analysis? How is it done? What is the product life cycle? How can a business… Read more »
Fair Trade In Action
29 mins, 2008 What is fair trade? How does it work in practice? What difference is it making to people in the developing world? This is the story of fair trade fashion company People Tree SWEATSHOP LABOUR: The UK fashion business is worth over £40 billion annually. But beneath the industry’s glamorous façade, there’s an… Read more »
Converging Technologies
31 mins, 2008 In 1994 it would have taken about seven days to send someone a copy your holiday snaps. Now using a digital camera and email it takes about ten minutes. This fast-moving documentary takes us on a whistle-stop tour of the world of convergence. TECHNOLOGY CHANGE: In the early days computers were huge… Read more »
Cola Conquest II: How Coke Took Over The World
39 mins, 2008 This award-winning film tells the story of how Coca-Cola became the world’s most famous multinational company and follows its quest to be the globe’s number one beverage. HOW IT STARTS: The Second World War prompts Coke’s global expansion as every US soldier gets a bottle of Coke for five cents. Bottling plants… Read more »
Cola Conquest I: A Classic Marketing Story
42 mins, 2008 This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola’s historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke’s commercial and social impact. BIRTH OF MODERN ADVERTISING: Coke begins life as a “brain tonic” for business… Read more »
The A-Z Of Customer Service
29 mins, 2008 Without happy customers a business can’t survive. But how do you make them happy? How do you keep them happy? Staff of the Dickens World theme park and the upmarket MacDonald hotel chain give the view from the sharp end. FIRST IMPRESSIONS: A friendly smile and open body language are vital to… Read more »
Black Gold: The Coffee Business
47 mins, 2007 Multinational coffee companies now rule our shopping malls and supermarkets and dominate an industry worth over $80 billion. But what price are African farmers paying for the price of our coffee? THE CO-OP: Tadesse Meskela is a man on a mission: to save 74,000 struggling Ethiopian coffee farmers from bankruptcy. Tadesse is… Read more »
Innocent Drinks
27 mins, 2006 This is the story of Innocent Drinks – the fruit smoothie company which has used its healthy image to carve out a unique position for itself in the drinks market. HOW IT ALL STARTED: The company was set up by three young men in 1998. The early days were difficult – raising… Read more »
What’s Going On In Market Research?
28 mins, 2005 Market research is big business, with clients demanding more and better ways of finding out what their customers want. Case studies show how market research is changing and the impact of new technology. CLASSIC DIVISIONS: The internet is now widely used in market research – as are mobile phones and other new… Read more »
McLibel: McDonald’s PR Disaster
54 mins, 2005 What happens when you criticise the world’s most famous multinational company? This is the story of two people who took on McDonald’s in what became the biggest corporate PR disaster in history. The story begins when two ordinary people, Helen Steel and Dave Morris, refuse to apologise for publishing a leaflet criticising… Read more »
The Marketing Mix At Tesco
30 mins, 2003 Tesco is the biggest UK supermarket. What are the secrets of its marketing mix? Tesco’s product isn’t the stuff on the shelves – it’s the fact that it sells everything from mince to mortgages. Tesco used to “pile’ em high and sell’ em cheap”. Today, it still fights price wars. But how… Read more »
The Marketing Mix Explained
25 mins, 2002 The marketing mix is central to marketing and this entertaining guide goes to the heart of what it is all about. With simple illustrations it explains the concepts of product, price, place and promotion, and why they are important. We also look at three more Ps – people, process and physical evidence… Read more »