The Green Pioneers
32 mins, 2008 This is a profile of two companies that seem to have proved it’s possible to be green and make a profit. Ecover make cleaning and washing products. They avoid raw materials based on petrochemicals which, they claim, make “the big brands” so damaging – to our health and the environment. Green People… Read more »
The Marketing Series 5: The Marketing Mix: Product Case Studies
22 mins, 2013 PART 1 (7 mins): Extension Strategies: Skoda: how did Volkswagen reinvent the Skoda brand? Famous Failures! How some brands went “a stretch too far”, including Harley Davidson perfume, yoghurt from Cosmopolitan magazine and mountain bikes from gun makers Smith & Wesson. PART 2 (9 mins): Long Lives, Short Lives, Reincarnations: The Mars… Read more »
The Marketing Series 6: The Marketing Mix: Price
35 mins, 2013 PART 1 (9 mins): Introduction to Price: Basic pricing formulas explained. Price & Income Elasticity Of Demand. Normal goods and Inferior Goods. The Price Plateau. PART 2 (11 mins): Pricing Strategies:. Cost Plus, Penetration, Predatory, Promotional pricing, plus examples. Also: psychological pricing and differential pricing. What do we mean by “skimming the… Read more »
The Marketing Series 7: The Marketing Mix: Promotion
30 mins, 2013 An exploration of a key element of the Marketing Mix: Promotion. PART 1 (15 mins): Introduction To promotion/advertising. Why do businesses promote their goods? To sell more, of course – but it’s not as simple as that. There are different reasons requiring different solutions: a different “promotional mix”. In this part we… Read more »
Responsible Corporations? Primark, RBS, The Drugs Industry
25 mins, 2012 This film looks at the ethics of three internationally known corporations. How responsible are they in terms of the environment, of our health and the way they treat the people who work for them? PRIMARK Primark is one of the most well known shops on our high streets. They sell cheap, fast… Read more »
Responsible Corporations?
23 mins, 2010 Multinational companies are aggressively marketing cigarettes to young people in developing countries, with tragic social costs. This film explores the case of Indonesia – the third largest market for tobacco products in the world. HUMAN COSTS: “If I’d known I’d get this disease I would have quit a long time ago.” Ujang… Read more »
The Marketing Series 1: The Internet Revolution
31 mins, 2010 This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. HISTORY: Marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the… Read more »
The Marketing Series 2: The 4 Ps & Beyond
28 mins, 2010 The four Ps of the marketing mix – product, promotion, price and place – are still seen as the basis of marketing – but how relevant are they today? Using case studies of companies large and small this film explains and explores each of the Ps. PRODUCT: Brompton Bicycle is a manufacturing… Read more »
The Marketing Series 3: The Power Of The Brand
28 mins, 2010 All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? SUCCESSES: Brands speak to people in a way that products don’t – they have a personality,… Read more »
Fair Trade And Chocolate
30 mins, 2010 Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate – but is it too good to be true? SOCIAL ENTERPRISE: Divine was set up a co-op of cocoa farmers in Ghana to give them a share in… Read more »
Marketing A National Park: Snowdonia
27 mins, 2009 The Snowdonia national park in Wales is an area of spectacular natural beauty – but it’s also a huge tourism business. So how do the four Ps of the marketing mix apply to a national park? Do they apply? PRODUCT: Snowdonia’s main product is the countryside experience – timeless, free of charge…. Read more »
The Entrepreneurs 1: Tossed
27 mins, 2009 Tossed is a new salad bar chain set up by twenty-something entrepreneur Vincent McKevitt in the teeth of catastrophic economic conditions. Will the credit crunch make or break his new business? THE ENTREPRENEUR: Vincent started young – selling ice cubes to his sisters! He funded his new business with loans from friends,… Read more »