Marketing A National Park: Snowdonia
27 mins, 2009 The Snowdonia national park in Wales is an area of spectacular natural beauty – but it’s also a huge tourism business. So how do the four Ps of the marketing mix apply to a national park? Do they apply? PRODUCT: Snowdonia’s main product is the countryside experience – timeless, free of charge…. Read more »
Impact Of Tourism: Ruegen
26 mins, 1999 For 40 years the beautiful Island of Ruegen was behind the “Iron Curtain”. The state controlled people’s holidays and visitors came to Ruegen all year round because there were few other options. But when the Berlin Wall fell, people expected prosperity. In reality it’s brought too much traffic, too much building and… Read more »
Impact Of Tourism: Amazon
25 mins, 2002 Brazil now actively promotes the Amazon to tourists to bring money and jobs to locals. But how will tourism affect this environmentally vital area? And what form will tourism take? One option is “nature tourism”. In the Amazon Ariau Towers, walkways give visitors a unique view of the rainforest and wildlife. But… Read more »
Systems In A Hotel
27 mins, 2000 This demonstrates the systems in a large hotel. The hotel’s booking system shows the rooms available and helps maximise income from the rooms, discounting prices when things are quiet. For each guest the system records a guest history, with details of their likes and dislikes. When a guest feels a room is… Read more »
Inside A Hotel
30 mins, 2008 The MacDonald chain of luxury hotels serves business and leisure customers across the UK. Their people are integral to their success. This film goes inside one of its hotels to discover what they do. SERVICE IS EVERYTHING: Guests have to be greeted with a smile. Neil, the concierge, is virtually a “personal… Read more »
Inside A Travel Business
28 mins, 2000 In this case study in business change Avalon Travel, a tour company, faces a decline in its traditional holiday trade. It’s also threatened by the Internet. Staff debate two ways forward. Manager Peter thinks they should get into e-commerce by buying a travel company which already has major expertise in the Internet…. Read more »
Impact Of Tourism: Antigua
31 mins, 1998 Antigua looks like paradise but not for the locals. It suffers from an over-reliance on tourism. This threatens the environment, culture and economy. Most tourist jobs are poorly paid and most of the hotels are foreign owned. Cruise ship holidays, all-inclusive hotels and a new holiday development all promise to make matters… Read more »
Too Much Tourism? 2: Snowdonia
27 mins, 2009 This is a film about the Snowdonia National Park in North Wales. It’s a beautiful place but is its beauty also its biggest threat, attracting more tourists than it can sustain? NATIONAL PARK: Snowdonia is the second largest of Britain’s national parks, which were established after years of campaigning by an act… Read more »
Marketing Holidays
25 mins, 2001 How do you market a holiday? The starting point is the holiday brochure, backed up by TV and newspaper advertising. Public relations is important but getting exposure on holiday programmes is unreliable. 54% of holidays are sold through travel agents – but that share is dropping under pressure from call centres and… Read more »
Keeping The Customer Satisfied
32 mins, 1996 A travel firm sets out to improve its approach to customer care. Secret filming captures where staff go wrong. Role play exercises demonstrate how to get it right. But what about the tour guide with his own eccentric approach to customer care? And can even the best techniques make up for a… Read more »