Leadership & Management: Introduction & Case Study
30 mins, 2012 What’s the difference between a leader and a manager? What kinds of managers are there? What are the problems of managing in the real world? INTRODUCTION 14 mins Leaders and managers are not the same thing – leaders have extra qualities. Leaders need to be good at motivation and managing style. There… Read more »
The Local Council
26 mins, 2006 Local government is a massive part of the UK economy – but why is it there? What does it do? This film goes inside Cornwall County Council to find out. THE LOCAL COUNCIL: A local council may appear similar to a private business. It employs people. who undertake many of the same… Read more »
The Language Of Advertising
30 mins, 2001 How does advertising work? Using a wealth of classic and modern examples, from Gibbs SR and the Oxo family to the famous Prudential campaign, this film offers a unique insight into the creative side of commerce. HOW ADS ARE MADE: The film visit the trendy St Lukes advertising agency to discover how… Read more »
Letter Writing For Business
34 mins, 1997 Personnel manager Paul throws most letters applying for jobs straight in the bin — not because the person lacks qualifications, but because their letters are so poorly put together. This video explores the classic mistakes people make when writing letters for business. Keys areas covered include the importance of a clear structure,… Read more »
Keeping The Customer Satisfied
32 mins, 1996 A travel firm sets out to improve its approach to customer care. Secret filming captures where staff go wrong. Role play exercises demonstrate how to get it right. But what about the tour guide with his own eccentric approach to customer care? And can even the best techniques make up for a… Read more »
The Learning Organisation
25 mins, 1992 Much is heard about how the development of a firm’s “human resources” – its people – can transform the fortunes of a business. This case study shows how Club 24 claims to have achieved exactly this by using active learning techniques. Club 24 collects payments from people buying clothes on credit. Its… Read more »