The Struggle For Sustainable Tourism
25 mins, 2005 The People of Santa Lucia, a farming community on the slopes of the Andes, were forced to abandon their traditional way of life because of laws brought in to protect the cloud forest where they live. THE ECO LODGE: Before, they were destroyers of the forest. Now, they have learned the skills… Read more »
The Green Factory
27 mins, 2007 This film tells the story of a remarkable “green factory” and of a Belgian company called Ecover. Ecover claims it is possible to make a profit and help save the planet. It tries to be sustainable in every aspect of its production. PRODUCTS: Ecover makes washing products – but unlike the big… Read more »
Impact Of Tourism: Thailand
25 mins, 2003 Beautiful beaches, wonderful scenery and friendly people — Thailand seems the ideal tourist destination. But what don’t they tell you in the holiday brochure? The Thai tourist authority is pushing “ecotourism”, which, in theory at least, doesn’t damage the environment. Ecotourists take rafts down river, ride elephants in lush green spaces, visit… Read more »
Impact Of Tourism: Amazon
25 mins, 2002 Brazil now actively promotes the Amazon to tourists to bring money and jobs to locals. But how will tourism affect this environmentally vital area? And what form will tourism take? One option is “nature tourism”. In the Amazon Ariau Towers, walkways give visitors a unique view of the rainforest and wildlife. But… Read more »
Impact Of Tourism: Gambia
33 mins, 2001 Gambia seems ideal for holidays. With plentiful sunshine and long, white beaches, tourism has become a major source of income. But tourism in a developing country is a double-edged sword. Despite swelling numbers of visitors, little money ends up with local people. Holidays are run by foreign tour operators and tourists stay… Read more »
Impact Of Tourism: Majorca
30 mins, 2000 Majorca has given millions of people cheap holidays and brought prosperity for Majorcans — but at a cost. There is heavy hotel development on the coast and there are outsiders buying second homes inland. There’s too much traffic and not enough water. Farming has declined, leaving people dependent on tourism. Traditional culture… Read more »
Impact Of Tourism: Ruegen
26 mins, 1999 For 40 years the beautiful Island of Ruegen was behind the “Iron Curtain”. The state controlled people’s holidays and visitors came to Ruegen all year round because there were few other options. But when the Berlin Wall fell, people expected prosperity. In reality it’s brought too much traffic, too much building and… Read more »
Impact Of Tourism: Antigua
31 mins, 1998 Antigua looks like paradise but not for the locals. It suffers from an over-reliance on tourism. This threatens the environment, culture and economy. Most tourist jobs are poorly paid and most of the hotels are foreign owned. Cruise ship holidays, all-inclusive hotels and a new holiday development all promise to make matters… Read more »
Marketing Strategy Case Studies: Tesco – Triumph & Tragedy
27 mins, 2015 Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant – but by 2014 profits were falling and scandals were brewing. It seems the wheels came off the trolley…. Read more »
Marketing Strategy Case Studies: The Starbucks Experience
27 mins, 2015 Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its… Read more »
UPDATE: Too Much Tourism? The Lake District
50 mins, 2016 [wpdm_package id=’5110′] This updates the original 1996 film, going back to the original issues and finding out the new ones. The Lake District is one of Britain’s most popular tourist honeypots. The basic challenge: how to encourage tourists without spoiling the natural beauty they come to see. MAN-MADE VERSUS NATURAL The speed… Read more »
Google: The Trouble With Success
28 mins, 2016 Google has grown from nothing in 1998 to a multinational tech giant. We tell that story, we identify the drivers of success. Founders Larry Page and Sergey Brin didn’t want to sell advertising at first – now Google search is a giant advertising cash cow. MODEL EMPLOYER We go inside the Googleplex… Read more »