Marketing Strategy Case Studies: The Starbucks Experience
27 mins, 2015 [wpdm_package id=’5033′] Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision… Read more »
Pig Business: The Cost of Cheap Food
30 mins, 2009 In this shocking and provocative film, Tracy Worcester sets out to discover who’s paying the true price for the cheap pork for sale in Britain’s supermarkets. WHERE IT ALL STARTED: Industrialised pig farming was pioneered in America, and it’s the way most supermarket pork is produced. Critics here argue the factory farms… Read more »