The Marketing Series 1: The Internet Revolution
31 mins, 2010 This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. HISTORY: Marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the… Read more »
The Marketing Series 3: The Power Of The Brand
28 mins, 2010 All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? SUCCESSES: Brands speak to people in a way that products don’t – they have a personality,… Read more »
The Green Pioneers
32 mins, 2008 This is a profile of two companies that seem to have proved it’s possible to be green and make a profit. Ecover make cleaning and washing products. They avoid raw materials based on petrochemicals which, they claim, make “the big brands” so damaging – to our health and the environment. Green People… Read more »
All About E-portfolios & Multimedia
26 mins, 2008 Multimedia, it’s claimed, is the future for teaching and learning. The government’s plan is for every school student in the country to have an e-portfolio by this year. But what are e-portfolios? How do they work? This new documentary film explains the benefits and problems – and, most importantly, shows e-portfolios being… Read more »
Greening A Business
62 mins, 2007 In these case studies two very different organisations call in eco-auditor Donnachadh McCarthy to help them operate in a more environmentally sustainable way. CASE STUDY 1: ESSEX FLOUR & GRAIN: EFG is a food and drink wholesaler selling to schools, hospitals and other organisation. Boss Michael Spinks is a green enthusiast who… Read more »
Working In Sainsbury’s
30 mins, 2006 Supermarkets – the retail powerhouses of the 21st Century. Their people are crucial to their fight for high street dominance. This film looks at the working lives of four staff in Sainsbury’s. THE PERSONNEL PERSON: Jenny does one of the most important jobs in any supermarket – not filling shelves but filling… Read more »
The Local Council
26 mins, 2006 Local government is a massive part of the UK economy – but why is it there? What does it do? This film goes inside Cornwall County Council to find out. THE LOCAL COUNCIL: A local council may appear similar to a private business. It employs people. who undertake many of the same… Read more »
Innocent Drinks
27 mins, 2006 This is the story of Innocent Drinks – the fruit smoothie company which has used its healthy image to carve out a unique position for itself in the drinks market. HOW IT ALL STARTED: The company was set up by three young men in 1998. The early days were difficult – raising… Read more »
Case Studies In Recruitment
30 mins, 2006 Getting a job is one of life’s big challenges. But how does it look from the employers’ point of view? This documentary looks at how a small business, a hospital, and a supermarket recruit their staff. SMALL BUSINESS: Small business SNS supplies computer networks to schools and has to work out their… Read more »
Whose Business?
28 mins, 2005 How do you define a business? Is it the people who work for it? Or is it figures on a balance sheet? This thought-provoking film explores the different ways of looking at a business using case-study examples. BUSINESS ACTIVITY: Any business, whatever size, has inputs, functions and outputs – but external factors,… Read more »
Bullying: A Case To Answer?
25 mins, 2003 Bullying at work is a major personnel issue – but it’s hard to prove. This dramatised case study focuses on a thorny problem. Simon’s job is to change the way his department operates. To most he seems friendly but he comes into conflict with conscientious admin worker Viv. Problems start when Simon… Read more »
Motivation Decisions
25 mins, 2000 Four case studies of staff in sales, administration and support roles. Their motivational problems challenge the viewer to work out what’s gone wrong. What, if anything, could improve their situations? 1 – Top salesman Francis – does he want more money or more respect? 2 – Why is Parminder struggling at work?… Read more »