Staying There
23 mins, 1991 Setting up a company is one thing – but how do you ensure it survives in the long term? Rose Toys, once a highly successful manufacturer of model trains, is in crisis. Sales of its traditional products are falling. Harold Rose, its founder, is on the verge of retirement, but is reluctant… Read more »
The Holiday Resort
32 mins, 1996 This is a profile of the traditional holiday resort of Broadstairs in Kent. Once a thriving seaside town, it has been hit by the general decline in the numbers of people opting to take holidays in Britain. The video examines how its businesses are adapting to times of economic change. In its… Read more »
What Is Marketing Research?
27 mins, 1996 All kinds of organisations use marketing research to help them make decisions. Quantitative research is about amassing numerical data. This can take the form of primary research (compiling data, questionnaires and telephone surveys) or secondary research (using existing sources of information). Qualitative research is more exploratory and attempts to discover why customers… Read more »