Direct Marketing & The Database
23 mins, 1995 The technology has changed but the principles of direct marketing are the same as 20 years ago. How do you maximise your spend on leaflets, postage and database management? What are the key success factors in direct marketing? This classic case study looks at how educational film makers TV Choice developed their… Read more »
Where Does All The Money Go?
33 mins, 1996 Money is the life-blood of a business. We look at how it works in one company – Avalon Travel, a holiday tour operator. We explore where the business got its initial start-up finance and describe the indirect and direct costs which it has to meet in order to stay in business. We… Read more »
Staying There
23 mins, 1991 Setting up a company is one thing – but how do you ensure it survives in the long term? Rose Toys, once a highly successful manufacturer of model trains, is in crisis. Sales of its traditional products are falling. Harold Rose, its founder, is on the verge of retirement, but is reluctant… Read more »