The Marketing Series 2: The 4 Ps & Beyond
28 mins, 2010 The four Ps of the marketing mix – product, promotion, price and place – are still seen as the basis of marketing – but how relevant are they today? Using case studies of companies large and small this film explains and explores each of the Ps. PRODUCT: Brompton Bicycle is a manufacturing… Read more »
The Marketing Series 3: The Power Of The Brand
28 mins, 2010 All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? SUCCESSES: Brands speak to people in a way that products don’t – they have a personality,… Read more »
The Marketing Series 4: The Marketing Mix: Product
31 mins, 2013 An exploration of what most marketers would regard as the most important element of the Marketing Mix:Product. PART 1 (15 mins): All About The Marketing Mix: Product. An introduction into the essentials of “product”. What is value analysis? How is it done? What is the product life cycle? How can a business… Read more »
Marketing A National Park: Snowdonia
27 mins, 2009 The Snowdonia national park in Wales is an area of spectacular natural beauty – but it’s also a huge tourism business. So how do the four Ps of the marketing mix apply to a national park? Do they apply? PRODUCT: Snowdonia’s main product is the countryside experience – timeless, free of charge…. Read more »
Managing Personnel
26 mins, 2006 Jenny Wooledge has one of the most important jobs in a supermarket – personnel manager. Crucial to her job is a computer system. This film tells the story of what she does in Sainsbury’s, Thanet branch. RECRUITMENT: First you need to get the workers to manager. Sainsbury’s goes in for what’s called… Read more »
Made In China
33 mins, 2006 US carnival revellers throw shiny beads to pretty girls to get them to take off their clothes. But where do the beads come from? How are they made? This acclaimed film reveals the human realities of globalisation in a factory in China. WORKING CONDITIONS: The beads are made in a Chinese factory… Read more »
McLibel: McDonald’s PR Disaster
54 mins, 2005 What happens when you criticise the world’s most famous multinational company? This is the story of two people who took on McDonald’s in what became the biggest corporate PR disaster in history. The story begins when two ordinary people, Helen Steel and Dave Morris, refuse to apologise for publishing a leaflet criticising… Read more »
The Marketing Mix At Tesco
30 mins, 2003 Tesco is the biggest UK supermarket. What are the secrets of its marketing mix? Tesco’s product isn’t the stuff on the shelves – it’s the fact that it sells everything from mince to mortgages. Tesco used to “pile’ em high and sell’ em cheap”. Today, it still fights price wars. But how… Read more »
Management Styles 2
40 mins, 2003 Textbooks speak of three management styles – autocratic, democratic and laissez faire. But how neatly do people fit into these categories? Lively dramatised case studies show what happens in the real world. LIMITS OF DEMOCRACY: Simon prides himself on being open-minded. He listens to staff and involves them in decision-making. But if… Read more »
The Marketing Mix Explained
25 mins, 2002 The marketing mix is central to marketing and this entertaining guide goes to the heart of what it is all about. With simple illustrations it explains the concepts of product, price, place and promotion, and why they are important. We also look at three more Ps – people, process and physical evidence… Read more »