Management Styles 1
31 mins, 1992 This classic best seller vividly illustrates different management styles in action. Tony Spence is the epitome of the autocratic manager. Shouting and swearing, he bullies and generally humiliates his team of sales people. By contrast, supermarket personnel manager June takes a more bureaucratic approach, strictly applying the rules and regulations. Consultative manager… Read more »
Making The Difference
20 mins, 1992 As more and more businesses become international, so the risk increases of cultural misunderstandings. And it’s not just a question of the language barrier: many other problems can arise. RESULTS V RELATIONSHIPS: In the west people believe in “getting down to business”; elsewhere it’s more important to first establish a relationship. TIME:… Read more »
Marketing Strategy Case Studies: Tesco – Triumph & Tragedy
27 mins, 2015 Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant – but by 2014 profits were falling and scandals were brewing. It seems the wheels came off the trolley…. Read more »
Marketing Strategy Case Studies: The Starbucks Experience
27 mins, 2015 Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its… Read more »
Managing Change In Organisations
36 mins, 2018 PART 1 INTRODUCTION (21 mins) Change in business is nothing new – it’s the pace of change. The digital revolution has destroyed old businesses and created vast new empires. To survive, organisations must be quick to adapt – but people, generally, don’t like change. How can change be best managed? DRIVERS OF… Read more »
The Marketing Series 4: The Marketing Mix: Product
31 mins, 2013 An exploration of what most marketers would regard as the most important element of the Marketing Mix:Product. PART 1 (15 mins): All About The Marketing Mix: Product. An introduction into the essentials of “product”. What is value analysis? How is it done? What is the product life cycle? How can a business… Read more »
Management Styles 2
40 mins, 2003 Textbooks speak of three management styles – autocratic, democratic and laissez faire. But how neatly do people fit into these categories? Lively dramatised case studies show what happens in the real world. LIMITS OF DEMOCRACY: Simon prides himself on being open-minded. He listens to staff and involves them in decision-making. But if… Read more »
The Marketing Mix At Tesco
30 mins, 2003 Tesco is the biggest UK supermarket. What are the secrets of its marketing mix? Tesco’s product isn’t the stuff on the shelves – it’s the fact that it sells everything from mince to mortgages. Tesco used to “pile’ em high and sell’ em cheap”. Today, it still fights price wars. But how… Read more »
McLibel: McDonald’s PR Disaster
54 mins, 2005 What happens when you criticise the world’s most famous multinational company? This is the story of two people who took on McDonald’s in what became the biggest corporate PR disaster in history. The story begins when two ordinary people, Helen Steel and Dave Morris, refuse to apologise for publishing a leaflet criticising… Read more »
Made In China
33 mins, 2006 US carnival revellers throw shiny beads to pretty girls to get them to take off their clothes. But where do the beads come from? How are they made? This acclaimed film reveals the human realities of globalisation in a factory in China. WORKING CONDITIONS: The beads are made in a Chinese factory… Read more »
Managing Personnel
26 mins, 2006 Jenny Wooledge has one of the most important jobs in a supermarket – personnel manager. Crucial to her job is a computer system. This film tells the story of what she does in Sainsbury’s, Thanet branch. RECRUITMENT: First you need to get the workers to manager. Sainsbury’s goes in for what’s called… Read more »
Marketing A National Park: Snowdonia
27 mins, 2009 The Snowdonia national park in Wales is an area of spectacular natural beauty – but it’s also a huge tourism business. So how do the four Ps of the marketing mix apply to a national park? Do they apply? PRODUCT: Snowdonia’s main product is the countryside experience – timeless, free of charge…. Read more »