Impact Of Tourism: Amazon
25 mins, 2002 Brazil now actively promotes the Amazon to tourists to bring money and jobs to locals. But how will tourism affect this environmentally vital area? And what form will tourism take? One option is “nature tourism”. In the Amazon Ariau Towers, walkways give visitors a unique view of the rainforest and wildlife. But… Read more »
Marketing Holidays
25 mins, 2001 How do you market a holiday? The starting point is the holiday brochure, backed up by TV and newspaper advertising. Public relations is important but getting exposure on holiday programmes is unreliable. 54% of holidays are sold through travel agents – but that share is dropping under pressure from call centres and… Read more »
Impact Of Tourism: Gambia
33 mins, 2001 Gambia seems ideal for holidays. With plentiful sunshine and long, white beaches, tourism has become a major source of income. But tourism in a developing country is a double-edged sword. Despite swelling numbers of visitors, little money ends up with local people. Holidays are run by foreign tour operators and tourists stay… Read more »
Systems In A Hotel
27 mins, 2000 This demonstrates the systems in a large hotel. The hotel’s booking system shows the rooms available and helps maximise income from the rooms, discounting prices when things are quiet. For each guest the system records a guest history, with details of their likes and dislikes. When a guest feels a room is… Read more »
Inside A Travel Business
28 mins, 2000 In this case study in business change Avalon Travel, a tour company, faces a decline in its traditional holiday trade. It’s also threatened by the Internet. Staff debate two ways forward. Manager Peter thinks they should get into e-commerce by buying a travel company which already has major expertise in the Internet…. Read more »
Impact Of Tourism: Majorca
30 mins, 2000 Majorca has given millions of people cheap holidays and brought prosperity for Majorcans — but at a cost. There is heavy hotel development on the coast and there are outsiders buying second homes inland. There’s too much traffic and not enough water. Farming has declined, leaving people dependent on tourism. Traditional culture… Read more »
Impact Of Tourism: Ruegen
26 mins, 1999 For 40 years the beautiful Island of Ruegen was behind the “Iron Curtain”. The state controlled people’s holidays and visitors came to Ruegen all year round because there were few other options. But when the Berlin Wall fell, people expected prosperity. In reality it’s brought too much traffic, too much building and… Read more »
Impact Of Tourism: Antigua
31 mins, 1998 Antigua looks like paradise but not for the locals. It suffers from an over-reliance on tourism. This threatens the environment, culture and economy. Most tourist jobs are poorly paid and most of the hotels are foreign owned. Cruise ship holidays, all-inclusive hotels and a new holiday development all promise to make matters… Read more »
Tourism Businesses In The Lake District
30 mins, 1997 Case studies of leisure businesses in Britain’s most popular national park. These include a “green” hotel, a booming garden centre, an animal park, and an industrial heritage site museum. They all seem successful, but what’s been their impact on the area? Are they damaging the environment? Or are they an important source… Read more »
Keeping The Customer Satisfied
32 mins, 1996 A travel firm sets out to improve its approach to customer care. Secret filming captures where staff go wrong. Role play exercises demonstrate how to get it right. But what about the tour guide with his own eccentric approach to customer care? And can even the best techniques make up for a… Read more »