Cola Conquest I: A Classic Marketing Story
42 mins, 2008 This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola’s historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke’s commercial and social impact. BIRTH OF MODERN ADVERTISING: Coke begins life as a “brain tonic” for business… Read more »
China and Brazil: Tales Of Two Cities
26 mins, 2007 This film profiles two cities – one in China, one in Brazil – with very different tales to tell. CHONGQING, CHINA: Chongqing in China is already the largest city in the world and it’s growing at a rate that beggars belief. Migrant workers flood in from the countryside and skyscrapers spring up…. Read more »
Case Studies In Recruitment
30 mins, 2006 Getting a job is one of life’s big challenges. But how does it look from the employers’ point of view? This documentary looks at how a small business, a hospital, and a supermarket recruit their staff. SMALL BUSINESS: Small business SNS supplies computer networks to schools and has to work out their… Read more »
Can You Be Sure Of Shell?
30 mins, 2006 Shell is one of the richest companies on earth. It does business in 140 countries dealing with 25 million customers every day. It claims to be dedicated to renewable energy and sustainable development. But is Shell as green and clean as it claims? This film offers a profile of this famous multinational,… Read more »
Computers In Accounting
29 mins, 2002 Dave Nellist presents a lively explanation of accounting systems and what they do. Bill Brookman Productions is a small street-theatre company. They use Sage software for their accounts. The basic elements of sales, purchase and nominal ledgers are explained, including invoicing. The film also looks at the accounting systems at Clinton Cards… Read more »
Can Regeneration Work?
30 mins, 1998 A study of the Cardiff Bay regeneration project. Cardiff was once a major international port, but the decline in the coal and steel industry led to a decline in the docks. Unemployment soared and Cardiff docks became a depressed area. Then in the 1980s the Government began a series of urban regeneration… Read more »
Coaching In Customer Care
37 mins, 1997 How do you coach people in customer care? Three case studies illustrate the problems. 1 – Receptionist Janet is off-hand with customers, but when her manager mentions it, she feels upset. What is she doing wrong? 2 – John is an experienced salesman and responds badly to being ticked off in public… Read more »
Customer Care On Trial
25 mins, 1993 A secret camera explores what happens to a variety of customers in the real world. Includes examples of customers being treated with tact, incompetence and rudeness, both on the phone and face-to-face. NOTE: This is NOT a guide to giving customer care: it shows what happens in the real world and provides… Read more »
Change & Disruption: An Amazon.com Case Study
28 mins, 2018 The rise and rise of Amazon.com since start-up in 1994 is the classic case study in disruptive innovation. First an on-line retailer, broadening into a platform for other sellers, Amazon has been guided by the restless spirit of its founder Jeff Bezos. Bezos thinks long term – he expects his people to… Read more »
Discrimination At Work
29 mins, 2012 PART 1: Introduction Discrimination occurs when an employer treats someone unfairly for no justifiable reason. Businesses guilty of discrimination may be liable for prosecution. But what does the law say? Under the Equality Act 2010, it is illegal to discriminate against people on grounds of what are known as “protected characteristics”. These… Read more »
Data Protection At Work: Introduction & Case Study
23 mins, 2012 What is meant by data protection? Why is it important? What does it mean to an employee? INTRODUCTION 5 mins The data protection act was passed to protect individuals from their personal information being used for purposes other than for which it was intended – and possibly misused. But how does data… Read more »
Damming The Three Gorges
19 mins, 2008 The Three Gorges Dam is the biggest in the world. It’s also the largest hydroelectric project ever built. But what are the human and environmental costs of this massive construction? THE RIVER: The dam has changed forever the Yangtze river, which divides China’s north from its south. As the water rises, the… Read more »