The Language Of Advertising
30 mins, 2001 How does advertising work? Using a wealth of classic and modern examples, from Gibbs SR and the Oxo family to the famous Prudential campaign, this film offers a unique insight into the creative side of commerce. HOW ADS ARE MADE: The film visit the trendy St Lukes advertising agency to discover how… Read more »
Letter Writing For Business
34 mins, 1997 Personnel manager Paul throws most letters applying for jobs straight in the bin — not because the person lacks qualifications, but because their letters are so poorly put together. This video explores the classic mistakes people make when writing letters for business. Keys areas covered include the importance of a clear structure,… Read more »
Keeping The Customer Satisfied
32 mins, 1996 A travel firm sets out to improve its approach to customer care. Secret filming captures where staff go wrong. Role play exercises demonstrate how to get it right. But what about the tour guide with his own eccentric approach to customer care? And can even the best techniques make up for a… Read more »
The Learning Organisation
25 mins, 1992 Much is heard about how the development of a firm’s “human resources” – its people – can transform the fortunes of a business. This case study shows how Club 24 claims to have achieved exactly this by using active learning techniques. Club 24 collects payments from people buying clothes on credit. Its… Read more »
The Marketing Series 4: The Marketing Mix: Product
31 mins, 2013 An exploration of what most marketers would regard as the most important element of the Marketing Mix:Product. PART 1 (15 mins): All About The Marketing Mix: Product. An introduction into the essentials of “product”. What is value analysis? How is it done? What is the product life cycle? How can a business… Read more »
The Marketing Series 5: The Marketing Mix: Product Case Studies
22 mins, 2013 PART 1 (7 mins): Extension Strategies: Skoda: how did Volkswagen reinvent the Skoda brand? Famous Failures! How some brands went “a stretch too far”, including Harley Davidson perfume, yoghurt from Cosmopolitan magazine and mountain bikes from gun makers Smith & Wesson. PART 2 (9 mins): Long Lives, Short Lives, Reincarnations: The Mars… Read more »
The Marketing Series 6: The Marketing Mix: Price
35 mins, 2013 PART 1 (9 mins): Introduction to Price: Basic pricing formulas explained. Price & Income Elasticity Of Demand. Normal goods and Inferior Goods. The Price Plateau. PART 2 (11 mins): Pricing Strategies:. Cost Plus, Penetration, Predatory, Promotional pricing, plus examples. Also: psychological pricing and differential pricing. What do we mean by “skimming the… Read more »
The Marketing Series 7: The Marketing Mix: Promotion
30 mins, 2013 An exploration of a key element of the Marketing Mix: Promotion. PART 1 (15 mins): Introduction To promotion/advertising. Why do businesses promote their goods? To sell more, of course – but it’s not as simple as that. There are different reasons requiring different solutions: a different “promotional mix”. In this part we… Read more »
Motivation In Action Case Study Examples
29 mins, 2012 This film includes case studies of people with a variety of motivational problems. In each case the viewer is left to consider what the problem is and what might be done to solve it. CARLA’S LITTLE SECRET 6 mins After years of reliable service Carla is leaving her job – why? She… Read more »
Motivation Theories & Employee Participation
32 mins, 2011 How do companies try to motivate their employees? What are the theories behind motivation, and do they work in the real world? What do staff feel motivates – or demotivates – them? PART 1: A Brief Guide To Motivational Theories A better motivated workforce, most agree, is a more productive one –… Read more »
The Marketing Series 1: The Internet Revolution
31 mins, 2010 This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. HISTORY: Marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the… Read more »
The Marketing Series 2: The 4 Ps & Beyond
28 mins, 2010 The four Ps of the marketing mix – product, promotion, price and place – are still seen as the basis of marketing – but how relevant are they today? Using case studies of companies large and small this film explains and explores each of the Ps. PRODUCT: Brompton Bicycle is a manufacturing… Read more »