Marketing Strategy Case Studies: The Starbucks Experience
27 mins, 2015 Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its… Read more »
Global Change Strategies: The Car Industry
28 mins, 2018 PART 1 INTRODUCTION Globalisation in the car industry is nothing new. By 1928, General Motors and Ford were making vehicles in 24 countries. The 50s and 60s were the golden age of US and European car makers – but that was challenged by the arrival of the Japanese in the 60s and… Read more »
Responsible Corporations? Dieselgate
36 mins, 2018 ‘Dieselgate’ is the scandal that made world headlines when, in the USA in 2015, Volkswagen were discovered to have installed defeat devices in the pollution control software of their diesel cars. Although the cars conformed to emission standards in laboratory tests, on the road, in actual driving conditions, emissions were off the… Read more »
Responsible Corporations?
23 mins, 2010 Multinational companies are aggressively marketing cigarettes to young people in developing countries, with tragic social costs. This film explores the case of Indonesia – the third largest market for tobacco products in the world. HUMAN COSTS: “If I’d known I’d get this disease I would have quit a long time ago.” Ujang… Read more »
Impact Of Globalisation 4: Food
32 mins, 2014 How the clean, bright displays in our supermarkets hide a murkier story of exploitation in the supply chain. ITALY’S ROTTEN TOMATOES If you buy a tin of tomatoes chances are they come from Southern Italy – picked by migrant labour usually from Africa. They’re paid a pittance, have no rights and live… Read more »
The European Union Explained
30 mins, 2014 Conceived as a noble cause, to prevent another war in Europe, the EU has become embroiled in controversy. But what is the EU? How does it work? Should we love it or hate it? THE HISTORY, THE STRUCTURE We trace the EU from its beginnings as a coal and steel trading agreement,… Read more »
Inside China: 1. The Rise Of A Superpower
25 mins, 2014 How has China transformed, inside 30 years, from developing nation to the world’s next largest economy after the USA? Includes interviews with historians, eye-witnesses and party officials. TIANANMEN SQUARE A dramatic turning point was the Tiananmen Square massacre in 1989 – the communist party decided to bring in economic, if not political,… Read more »
Inside China: 2. China The Future?
25 mins, 2014 China is flexing its economic muscle, investing all over the world. What does this mean for the West? AFRICA China needs access to energy and raw materials – that’s why it’s pouring huge investment into Africa. Mozambique’s economy, for example, is booming, with Chinese-led construction and agriculture projects. Is this part of… Read more »
Inside China: 3. Politics And The People
25 mins, 2014 China is now a market economy, but holds on to the communist political system – pollution, corruption and ethnic divisions cause great tensions. POLITICS They call it “Socialism with Chinese characteristics” but the communist party has a monopoly on power and no opposition is tolerated. There are tensions in regions such as… Read more »
Inside China: 5. China Rich And Poor
23 mins, 2014 A big principle of socialism is equality, but China’s new society has glaring inequalities. The communist party calls it “socialism with Chinese characteristics” but, in the rush for growth, have they created a society far harsher than western capitalism? COMMUNISM COMES TO IKEA The new China now has a growing middle class… Read more »
Inside China: 6. The Great Migration
21 mins, 2014 Chinese development has depended on a vast influx of 250 million migrant workers into the cities – some have prospered but most are poorly paid and housed, with few rights. Mass protests mean the government can no longer take them for granted. THE TRAINEE CHEF’S STORY Li Xu Bin is a migrant… Read more »
Responsible Corporations? Primark, RBS, The Drugs Industry
25 mins, 2012 This film looks at the ethics of three internationally known corporations. How responsible are they in terms of the environment, of our health and the way they treat the people who work for them? PRIMARK Primark is one of the most well known shops on our high streets. They sell cheap, fast… Read more »