Inside A Travel Business
28 mins, 2000 In this case study in business change Avalon Travel, a tour company, faces a decline in its traditional holiday trade. It’s also threatened by the Internet. Staff debate two ways forward. Manager Peter thinks they should get into e-commerce by buying a travel company which already has major expertise in the Internet…. Read more »
Marketing On The Web
28 mins, 2000 How are companies using the web to market their wares? This looks at two very different firms: giant bookseller, WH Smith Online, and specialist wine dealer, Madaboutwine. It’s estimated there is a website for everyone on the planet, so companies have to target who they want to visit them. A prime target… Read more »
Motivation Decisions
25 mins, 2000 Four case studies of staff in sales, administration and support roles. Their motivational problems challenge the viewer to work out what’s gone wrong. What, if anything, could improve their situations? 1 – Top salesman Francis – does he want more money or more respect? 2 – Why is Parminder struggling at work?… Read more »
Starting A Business: The Café Bar
30 mins, 2000 The film tells how Dave and his brothers set up a cafe-bar. They get planning permission, they design the interior, open up and customers pour in. But six months on, there’s a crisis. Money’s going out as fast as it’s coming in. And a lack of control means they don’t know where… Read more »
Systems In A Cinema
27 mins, 2000 How do cinemas use information technology? We compare two very different examples. The huge Film Works multiplex, in Manchester, has its own web-site. The much smaller Gate cinema, in London, uses e-mails to keep in touch with its customers but otherwise has much more limited IT. The Gate still issues tickets manually,… Read more »
Systems In A Hotel
27 mins, 2000 This demonstrates the systems in a large hotel. The hotel’s booking system shows the rooms available and helps maximise income from the rooms, discounting prices when things are quiet. For each guest the system records a guest history, with details of their likes and dislikes. When a guest feels a room is… Read more »
The TV Advert
32 mins, 2000 How computer game heroine Lara Croft became the star of the Lucozade TV advert. Lucozade began life as a drink for sick people, but marketers hope Lara Croft will help change its image. The video follows the process of making the advert, from the brief to final production. A specialist media agency… Read more »
Behind The Adverts
30 mins, 2001 Everywhere we go we’re bombarded by signs and images. Many of these are adverts carefully designed to get us to part with our money. But what are they doing to us? What are they doing to the world? 1. A LITTLE BIT OF HISTORY: In Britain for a long time there simply… Read more »
Basics Of Finance 1: Are We Making A Profit?
23 mins, 2001 A light-hearted case study offering a clear guide to the financial ideas businesspeople need to grasp. Jay’s business, designing websites and CDs, is doing well. But then he meets an old friend who’s now an accountant. She gives him some tough lessons on the value of accounting knowledge and takes him through… Read more »
Basics Of Finance 2: The Balance Sheet Explained
23 mins, 2001 Jay expands his financial enlightenment. The profit and loss account (as described in The Basics Of Finance I: Are We Making A Profit) tells him a lot, but only the balance sheet will reveal to him the overall “financial health” of his company. Jay’s friend takes him through the balance sheet explaining… Read more »
A Guide To Consumer Rights
27 mins, 2001 Three lively scenarios illustrate customer’s rights and explain the laws which apply. I WANT MY MONEY BACK: Barney takes a faulty vacuum cleaner back to the shop. He wants his money back. But the shop say they only need to repair it. Is this true? THE EXTORTIONATE KITCHEN: Mrs Keating buys a… Read more »
How A Factory Works
30 mins, 2001 How does a factory work? This describes how Leisure Consumer Products makes its cookers. Production at LCP starts with the design for the product, in which appearance and healthy eating are the key considerations. Manufacturing begins with batch production as sheet metal is formed into batches of key components. In the assembly… Read more »