The A-Z Of Customer Service
29 mins, 2008 Without happy customers a business can’t survive. But how do you make them happy? How do you keep them happy? Staff of the Dickens World theme park and the upmarket MacDonald hotel chain give the view from the sharp end. FIRST IMPRESSIONS: A friendly smile and open body language are vital to… Read more »
Cola Conquest I: A Classic Marketing Story
42 mins, 2008 This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola’s historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke’s commercial and social impact. BIRTH OF MODERN ADVERTISING: Coke begins life as a “brain tonic” for business… Read more »
Cola Conquest II: How Coke Took Over The World
39 mins, 2008 This award-winning film tells the story of how Coca-Cola became the world’s most famous multinational company and follows its quest to be the globe’s number one beverage. HOW IT STARTS: The Second World War prompts Coke’s global expansion as every US soldier gets a bottle of Coke for five cents. Bottling plants… Read more »
Converging Technologies
31 mins, 2008 In 1994 it would have taken about seven days to send someone a copy your holiday snaps. Now using a digital camera and email it takes about ten minutes. This fast-moving documentary takes us on a whistle-stop tour of the world of convergence. TECHNOLOGY CHANGE: In the early days computers were huge… Read more »
Fair Trade In Action
29 mins, 2008 What is fair trade? How does it work in practice? What difference is it making to people in the developing world? This is the story of fair trade fashion company People Tree SWEATSHOP LABOUR: The UK fashion business is worth over £40 billion annually. But beneath the industry’s glamorous façade, there’s an… Read more »
The Green Pioneers
32 mins, 2008 This is a profile of two companies that seem to have proved it’s possible to be green and make a profit. Ecover make cleaning and washing products. They avoid raw materials based on petrochemicals which, they claim, make “the big brands” so damaging – to our health and the environment. Green People… Read more »
Impact Of Globalisation 1: Bhutan
31 mins, 2008 Globalisation is having a huge impact on countries across the world – but not all countries have bought into the consumerist dream. This film is about Bhutan – a country pursuing an alternative economic path. HAPPINESS: Bhutan is a tiny country in the Himalayas bordering on China and India. Until recent years… Read more »
Inside A Hotel
30 mins, 2008 The MacDonald chain of luxury hotels serves business and leisure customers across the UK. Their people are integral to their success. This film goes inside one of its hotels to discover what they do. SERVICE IS EVERYTHING: Guests have to be greeted with a smile. Neil, the concierge, is virtually a “personal… Read more »
Systems At Dickens World
25 mins, 2008 Behind the Victorian façade of the Dickens World theme park state-of-the-art systems are at work. You might not see them, but without them Dickens World wouldn’t have a business. This film explains how the systems work and what they do. TICKETS: It all starts at the front desk with a point of… Read more »
Tipping Point?
35 mins, 2008 What is global warming? What is the evidence for it? How will it affect the world? This film explores these questions as it follows an icebreaker ship on a trip to the Arctic Circle. MELTING ICE: The Arctic Ice Sea, a plate of ice roughly the size of Europe, is disappearing. Scientists… Read more »
World Tourism Case Studies
62 mins, 2008 Tourism is a huge global industry which is having a major impact on the economy, culture and environment of many different countries. Five films explore examples from across the world. FILM 1 CHINA: High up in the Himalayas, a poor Chinese community has called itself “Shangri-La” and is looking to tourism to… Read more »
Urban Questions: US, China & South Africa
60 mins, 2009 Three films look at cities in the developing and developed world and explore the problems facing their citizens. DETROIT, USA: The city of Detroit used to be a symbol of the industrial might of the USA. Now its factories have moved overseas in search of cheap labour. Former assembly workers freeze on… Read more »