Marketing Research In Action

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FILM: Marketing Research In Action

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		DVD (schools and colleges) [£47.00 plus VAT] DVD (universities and businesses) [£97.00 plus VAT] 1 year streaming (schools and colleges) [£23.50 plus VAT] 1 year streaming (universities and businesses) [£43.50 plus VAT]
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35 mins, 1995


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A detailed study of how a US marketing research firm helps a client plan its marketing. Focusing on a car dealer, we show how a market survey questionnaire is designed, tested and put into practice. The video explains the use of "closed" and "open" questions, the importance of taking a representative sample and the abuse telephone researchers take.