29 mins, 2008        [password required] Key Topics Finance Start-ups Ownership You can have a great product, great marketing ideas, but if you don't understand how finance works, you're in trouble. This is an entertaining guide to sources of finance for business start-ups: CASE STUDIES: Using real-life businesses, the film illustrates the pros and cons of different sources of finance. Loans are repayable, with interest, regardless of the company's ability to pay. Share capital is more flexible, but it means losing some control. Other sources of finance include grants, and pooling money through partnerships. ROLE OF BANKS: Banks play a major park in funding start-ups, through loans and overdrafts. Venture capitalists are also an important source of finance. A business's creditors are, in effect, a source of finance, too. By waiting for you to pay, they're lending you money - even though they wish they weren't! OVERALL MESSAGE: Setting up a business is not easy. It takes luck, determination and good control of the money side.