27 mins, 2009        [password required] Key Topics Marketing Enterprise Finance Branding Catering Tossed is a new salad bar chain set up by twenty-something entrepreneur Vincent McKevitt in the teeth of catastrophic economic conditions. Will the credit crunch make or break his new business? THE ENTREPRENEUR: Vincent started young - seliing ice cubes to his sisters! He funded his new business with loans from friends, family - anywhere he could get the money. Against the odds, Tossed opens a new store at London's Baker Street - on time. BRANDING: The big challenge - how does Tossed make itself stand out in the crowd - differentiate itself from the competition? The answer - bright colours, lively designs and "cheeky" messages. But the store faces financial problems. Tossed's accountant Nigel Harris is concerned that they may be moving too fast. What about cash flow? AVOIDING DISASTER: Meanwhile, there are problems at the Baker Street store, too. This store is a franchise and Vincent is worried the franchise holder isn't up to scratch. Sales are dead in the evening and the store isn't being kept stocked up. Will the opening of Tossed's new branch in the Westfield shopping centre save the new chain from disaster? EXTRA: "The Cult of the Entrepreneur" - Richard Sharpe questions popular notions of the importance of entrepreneurs.