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CLIP 8 Internet Enterprise: Glasses Direct
CLIP 11 Marketing Mix: The Product
CLIP 12 Place: The Tossed Approach
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10 mins 34 secs
Three years ago Jamie was in university. Today he's the boss of a £3 million company. The secret of his success - selling glasses online.
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12 mins 34 secs So what's the secret of a successful product? Case studies include Innocent Drinks' smoothies, Tossed's salad bar service and Arcam's upmarket DVD player.
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11 mins 09 secs
Critical to the marketing of the Tossed salad bar chain are its high street outlets. Bold design thinking helps them stand out from the crowd.
CLIP 13 Promotion: The Innocent Way
CLIP 14 Product v Market Oriented: The Brompton Bicycle
CLIP 15 Marketing Dilemmas: Falling Profits
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7 mins 20 secs
Innocent Drinks' novel approach to advertising. Home-made TV ads and print ads with cheeky messages illustrate its "homely, honest" style.
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10 mins 04 secs
Brompton Bicycle's marketing manager wants them more "market-focussed". But a commitment to engineering remains key to its success.
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11 mins 57 secs What should computer firm Logical Friends do about falling profits? Cut sales costs, buy a competitor - or axe the MD's internet café project?
CLIP 92 Starting Up: The Internet Business
CLIP 94 Starting Up: The Fitness Business
CLIP 97 HR Objectives & Strategy In Action: Part 2 General Mills
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15 mins 31 secs
Spoonfed is a web-based guide to events in London, set up by two students in a basement. This is the story of how they solved the problems of starting up.
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10 mins 46 secs
Penelope Fitstar is a tiny fitness business aimed at helping new mothers to get fit. But founder Louise is aiming for a global brand with franchises everywhere.
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9 mins 04 secs
This multinational markets famous brands like Betty Crocker & Haagen-Dazs with the help of cross functional teams and a "questioning culture".
CLIP 131 The Pharmaceutical Business - Responsible Corporations?
CLIP 132 Primark - Responsible Corporation?
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14 mins 30 secs
Drug companies market vital products, but stand accused of bribing doctors, harming patients and exploiting the developing world.
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15 mins 28 secs
Primark is famous for cheap, fast fashion - but does this mean sweatshop conditions for workers in the developing world? Even child labour?
