28 mins, 2005        [password required] Key Topics Business Economics Ethics External Factors How do you define a business? Is it the people who work for it? Or is it figures on a balance sheet? This thought-provoking film explores the different ways of looking at a business using case-study examples. BUSINESS ACTIVITY: Any business, whatever size, has inputs, functions and outputs - but external factors, too, play a key role. Stakeholders are the groups who should have a say in how a business operates. But does that work in practice? How many companies really take account of stakeholders' needs, how much is lip service? CONFLICT IN BUSINESS: In reality, the various interest groups in a business often have competing goals. What are these conflicts? How can they be reconciled? CORPORATE SOCIAL RESPONSIBILITY: Many organisations proudly publicise their codes of practice regarding ethical trading and the environment. Yet the profit motive still drives the market economy. And what about the companies whose products are inherently irresponsible?