37 mins, 2012        [password required] Key Topics Human Resources Sainsbury's General Mills Soft HRM Hard HRM HR Strategy What's meant by a human resources strategy? How does it work in practice? INTRODUCTION 14 mins You need a strategy for managing people - but what should it include? What's meant by soft and hard HRM? Why do strategies fail? This is illustrated using examples drawn from the Centor insurance company and food company General Mills UK. CASE STUDIES 14 mins Case studies of companies with two very different approaches to human resource management. At the Blakeway manufacturing company the managing director thinks motivation is mainly about money. At General Mills UK, marketer of famous brands like Betty Crocker and Haagen Dazs, they believe their business is all about their people. VOICES FROM THE HR DEPARTMENT 9 mins Four managers in four very different companies explain the challenge of human resources management - from recruiting and mentoring people to disciplining and sacking them. Examples include Sainsbury's supermarket and the upmarket McDonald chain of hotels. EXTRA: The Centor insurance firm sees people as vital to their success. Their ideal employee is a "Centor person" - but what is a Centor person?

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