28 mins, 2011        [password required] Key Topics Profit & Loss Account Balance Sheet Accounting Forecasting Breakeven Four film clips explain and illustrate key topics in finance using a variety of case study examples. CLIP 1: INTRODUCING ACCOUNTS (7 mins)  What do a company's accounts tell you? Why are they important? This is a simple guide to the profit and loss account (income statement) and balance sheet. Together these documents form the basis for a company's annual report. The balance sheet provides a snapshot of a firm's financial health - but what do we mean by financial health? CLIP 2: WHAT IS ACCOUNTING? (8 mins)  What's the difference between Financial Accounting and Management Accounting? Accountants use certain concepts and conventions. What are they, how are they used? How do the issues raised in this clip apply in the real world? CLIP 3: FORECASTING IN BUSINESS (7 mins)  This clip explains the critical and tricky business of predicting future trends. Examples range from informal forecasting at a small business, to a marketing manager exploring future sales trends using time series analysis. CLIP 4: BREAKEVEN ANALYSIS (7 mins)  What is breakeven analysis - and why do companies do it? Working out when a product or new store will break even is critical management information. But breakeven analysis isn't easy - and it has its limitations.

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