27 mins, 2009        [password required] Key Topics Tourism Leisure Marketing Hospitality Environment The Snowdonia national park in Wales is an area of spectacular natural beauty - but it's also a huge tourism business. So how do the four Ps of the marketing mix apply to a national park? Do they apply? PRODUCT: Snowdonia's main product is the countryside experience - timeless, free of charge. But what's the role of its attractions such as the Snowdon Mountain Railway, the Mount Snowdon visitor centre? Are new "green" businesses such as Treetop Adventure and Hafod Elwy Hall Hotel changing the nature of Snowdonia's "product"? PLACE & PROMOTION: Fifty years ago most people came to Snowdonia by train - but the car now rules. Is there a chance visitors might be tempted back to the train? Wales is promoted by means of TV advertising produced by the Welsh tourist board - but the internet and social networking are now becoming more important. And what about the price of a holiday here - are visitors getting value for money? BUT IS IT WORKING? Who is marketing Snowdonia exactly? And is it working? The council wants more quality tourists - but is Snowdonia delivering quality customer service, food and accommodation? And is the area's precious environment being threatened by over-marketing? DVD EXTRAS include a tour of a green hotel, an interview with a tourist information manager, as well as items on the Welsh language and the types of customers who visit the national park.