34 mins, 1997        [password required] Personnel manager Paul throws most letters applying for jobs straight in the bin - not because the person lacks qualifications, but because their letters are so poorly put together. This video explores the classic mistakes people make when writing letters for business. Keys areas covered include the importance of a clear structure, accurate spelling and punctuation. The video also explains the need for effective presentation and illustrates the critical need to hit the right tone. How do you write a letter that puts a strong case without upsetting the reader? It helps to get their name right!