Global Change Strategies: The Car Industry
28 mins, 2018 PART 1 INTRODUCTION Globalisation in the car industry is nothing new. By 1928, General Motors and Ford were making vehicles in 24 countries. The 50s and 60s were the golden age of US and European car makers – but that was challenged by the arrival of the Japanese in the 60s and… Read more »
Google: The Trouble With Success
28 mins, 2016 Google has grown from nothing in 1998 to a multinational tech giant. We tell that story, we identify the drivers of success. Founders Larry Page and Sergey Brin didn’t want to sell advertising at first – now Google search is a giant advertising cash cow. MODEL EMPLOYER We go inside the Googleplex… Read more »