What Is Motivation?
27 mins, 1999 What motivates people to work? Money? A sense of achievement? Would you work if you didn’t have to? This is a guide to motivation in theory and practice. The video explains the classic theories of Maslow and McGregor, and looks at how companies have tried to manage workers from Ford’s production line… Read more »
Where Does All The Money Go?
33 mins, 1996 Money is the life-blood of a business. We look at how it works in one company – Avalon Travel, a holiday tour operator. We explore where the business got its initial start-up finance and describe the indirect and direct costs which it has to meet in order to stay in business. We… Read more »
What Is Marketing Research?
27 mins, 1996 All kinds of organisations use marketing research to help them make decisions. Quantitative research is about amassing numerical data. This can take the form of primary research (compiling data, questionnaires and telephone surveys) or secondary research (using existing sources of information). Qualitative research is more exploratory and attempts to discover why customers… Read more »
What Is A Business?
22 mins, 1995 A clear explanation of the features common to all businesses. The film takes us on a tour of a toy firm and explains how staff tackle day-to-day problems. We look at how the business is organised: the company structure and its aims and objective. We explore how they develop a new product… Read more »