The Holiday Resort
32 mins, 1996 This is a profile of the traditional holiday resort of Broadstairs in Kent. Once a thriving seaside town, it has been hit by the general decline in the numbers of people opting to take holidays in Britain. The video examines how its businesses are adapting to times of economic change. In its… Read more »
What Is A Business?
22 mins, 1995 A clear explanation of the features common to all businesses. The film takes us on a tour of a toy firm and explains how staff tackle day-to-day problems. We look at how the business is organised: the company structure and its aims and objective. We explore how they develop a new product… Read more »
Recruitment In Action
27 mins, 1995 How does a firm recruit a new member of staff? This is a blow-by-blow account, from specifying the job, to the interviews and final selection. Dream Cruises advertise for a new marketing assistant. Applications flood in and they draw up a short list. Spelling and presentation of CVs are key issues. Three… Read more »
Marketing Research In Action
35 mins, 1995 A detailed study of how a US marketing research firm helps a client plan its marketing. Focusing on a car dealer, we show how a market survey questionnaire is designed, tested and put into practice. The video explains the use of “closed” and “open” questions, the importance of taking a representative sample… Read more »
Direct Marketing & The Database
23 mins, 1995 The technology has changed but the principles of direct marketing are the same as 20 years ago. How do you maximise your spend on leaflets, postage and database management? What are the key success factors in direct marketing? This classic case study looks at how educational film makers TV Choice developed their… Read more »
Going Live
28 mins, 1994 A bakery swaps from its old information system to a new one — and runs into disaster. First they have to choose the system, then make sure it works. At last comes the day when the new system goes live – and it’s then that things really go wrong. Lack of training… Read more »
Flattening The Organisation
42 mins, 1993 What does a company do when it wants to flatten its hierarchy? Lloyd’s Bank decided to send some of its information technology staff on an extraordinary training weekend to prepare them for revolutionary change. They dress up as King Arthur and his men, and undertake all kinds of strange “quests”, designed to… Read more »
Customer Care On Trial
25 mins, 1993 A secret camera explores what happens to a variety of customers in the real world. Includes examples of customers being treated with tact, incompetence and rudeness, both on the phone and face-to-face. NOTE: This is NOT a guide to giving customer care: it shows what happens in the real world and provides… Read more »
A Quality Revolution?
24 mins, 1992 What is “total quality management”? This film tells the story of Kemble Instruments, a manufacturing firm which set out to improve quality at all levels by transforming the culture of the company. The starting point is to involve the workforce and gain their commitment to change. At the same time the company… Read more »
Management Styles 1
31 mins, 1992 This classic best seller vividly illustrates different management styles in action. Tony Spence is the epitome of the autocratic manager. Shouting and swearing, he bullies and generally humiliates his team of sales people. By contrast, supermarket personnel manager June takes a more bureaucratic approach, strictly applying the rules and regulations. Consultative manager… Read more »
Making The Difference
20 mins, 1992 As more and more businesses become international, so the risk increases of cultural misunderstandings. And it’s not just a question of the language barrier: many other problems can arise. RESULTS V RELATIONSHIPS: In the west people believe in “getting down to business”; elsewhere it’s more important to first establish a relationship. TIME:… Read more »
The Learning Organisation
25 mins, 1992 Much is heard about how the development of a firm’s “human resources” – its people – can transform the fortunes of a business. This case study shows how Club 24 claims to have achieved exactly this by using active learning techniques. Club 24 collects payments from people buying clothes on credit. Its… Read more »