Organisational Structures: Introduction & Case Study
31 mins, 2012 What’s meant by the structure of a business? How does it affect the way a business operates? What happens when a company’s structure hinders rather than helps its business? INTRODUCTION 14 mins All businesses have structures. Some may be hierarchical, some may be flat. But how does the structure affect the way… Read more »
Organisational Cultures & Group Norms
28 mins, 2012 What’s meant by the culture of an organisation? What are “group norms”? How do these invisible factors influence the way a business works? INTRODUCTION: THE CULTURE 16 mins The culture of an organisation is about the way staff do their work and their attitudes to their work. How flexible are they? How… Read more »
Organisations Compared
26 mins, 2002 [wpdm_package id=’4982′] Organisations are everywhere. Millions of people get their living from them. But why are there so many different kinds? Dave Nellist takes us on a light-hearted tour of the basic types of organisations and explains how they work. TYPES OF BUSINESS: Within the private sector, Dave explains the principles behind… Read more »
Niche Marketing In Sportswear
35 mins, 1999 Facing the global giants like Nike and Reebok, British sportswear companies have to find niches to survive. This video looks at the approaches of two very different sportswear makers. Jacetts is a small company making customised sports shirts for local football clubs. Sponsorship is vital to their marketing approach. Sprayway, a much… Read more »