Responsible Corporations?
23 mins, 2010 Multinational companies are aggressively marketing cigarettes to young people in developing countries, with tragic social costs. This film explores the case of Indonesia – the third largest market for tobacco products in the world. HUMAN COSTS: “If I’d known I’d get this disease I would have quit a long time ago.” Ujang… Read more »
The Marketing Series 1: The Internet Revolution
31 mins, 2010 This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. HISTORY: Marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the… Read more »
The Marketing Series 2: The 4 Ps & Beyond
28 mins, 2010 The four Ps of the marketing mix – product, promotion, price and place – are still seen as the basis of marketing – but how relevant are they today? Using case studies of companies large and small this film explains and explores each of the Ps. PRODUCT: Brompton Bicycle is a manufacturing… Read more »
The Marketing Series 3: The Power Of The Brand
28 mins, 2010 All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? SUCCESSES: Brands speak to people in a way that products don’t – they have a personality,… Read more »
Fair Trade And Chocolate
30 mins, 2010 Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate – but is it too good to be true? SOCIAL ENTERPRISE: Divine was set up a co-op of cocoa farmers in Ghana to give them a share in… Read more »
Marketing A National Park: Snowdonia
27 mins, 2009 The Snowdonia national park in Wales is an area of spectacular natural beauty – but it’s also a huge tourism business. So how do the four Ps of the marketing mix apply to a national park? Do they apply? PRODUCT: Snowdonia’s main product is the countryside experience – timeless, free of charge…. Read more »
The Entrepreneurs 1: Tossed
27 mins, 2009 Tossed is a new salad bar chain set up by twenty-something entrepreneur Vincent McKevitt in the teeth of catastrophic economic conditions. Will the credit crunch make or break his new business? THE ENTREPRENEUR: Vincent started young – selling ice cubes to his sisters! He funded his new business with loans from friends,… Read more »
The Green Pioneers
32 mins, 2008 This is a profile of two companies that seem to have proved it’s possible to be green and make a profit. Ecover make cleaning and washing products. They avoid raw materials based on petrochemicals which, they claim, make “the big brands” so damaging – to our health and the environment. Green People… Read more »
Fair Trade In Action
29 mins, 2008 What is fair trade? How does it work in practice? What difference is it making to people in the developing world? This is the story of fair trade fashion company People Tree SWEATSHOP LABOUR: The UK fashion business is worth over £40 billion annually. But beneath the industry’s glamorous façade, there’s an… Read more »
Converging Technologies
31 mins, 2008 In 1994 it would have taken about seven days to send someone a copy your holiday snaps. Now using a digital camera and email it takes about ten minutes. This fast-moving documentary takes us on a whistle-stop tour of the world of convergence. TECHNOLOGY CHANGE: In the early days computers were huge… Read more »
Cola Conquest II: How Coke Took Over The World
39 mins, 2008 This award-winning film tells the story of how Coca-Cola became the world’s most famous multinational company and follows its quest to be the globe’s number one beverage. HOW IT STARTS: The Second World War prompts Coke’s global expansion as every US soldier gets a bottle of Coke for five cents. Bottling plants… Read more »
Cola Conquest I: A Classic Marketing Story
42 mins, 2008 This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola’s historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke’s commercial and social impact. BIRTH OF MODERN ADVERTISING: Coke begins life as a “brain tonic” for business… Read more »