The Marketing Series 3: The Power Of The Brand
28 mins, 2010 All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? SUCCESSES: Brands speak to people in a way that products don’t – they have a personality,… Read more »
Methods Of Production
28 mins, 2009 Textbooks speak of three methods of production – job, batch and continuous flow. This film shows how the methods work in the real work. JOB V BATCH: Job production is when you’re making a one-off – anything from a dam to a musical instrument. Batch production is using the same equipment to… Read more »
Marketing A National Park: Snowdonia
27 mins, 2009 The Snowdonia national park in Wales is an area of spectacular natural beauty – but it’s also a huge tourism business. So how do the four Ps of the marketing mix apply to a national park? Do they apply? PRODUCT: Snowdonia’s main product is the countryside experience – timeless, free of charge…. Read more »
Managing Personnel
26 mins, 2006 Jenny Wooledge has one of the most important jobs in a supermarket – personnel manager. Crucial to her job is a computer system. This film tells the story of what she does in Sainsbury’s, Thanet branch. RECRUITMENT: First you need to get the workers to manager. Sainsbury’s goes in for what’s called… Read more »
Made In China
33 mins, 2006 US carnival revellers throw shiny beads to pretty girls to get them to take off their clothes. But where do the beads come from? How are they made? This acclaimed film reveals the human realities of globalisation in a factory in China. WORKING CONDITIONS: The beads are made in a Chinese factory… Read more »
McLibel: McDonald’s PR Disaster
54 mins, 2005 What happens when you criticise the world’s most famous multinational company? This is the story of two people who took on McDonald’s in what became the biggest corporate PR disaster in history. The story begins when two ordinary people, Helen Steel and Dave Morris, refuse to apologise for publishing a leaflet criticising… Read more »
The Marketing Mix At Tesco
30 mins, 2003 Tesco is the biggest UK supermarket. What are the secrets of its marketing mix? Tesco’s product isn’t the stuff on the shelves – it’s the fact that it sells everything from mince to mortgages. Tesco used to “pile’ em high and sell’ em cheap”. Today, it still fights price wars. But how… Read more »
Management Styles 2
40 mins, 2003 Textbooks speak of three management styles – autocratic, democratic and laissez faire. But how neatly do people fit into these categories? Lively dramatised case studies show what happens in the real world. LIMITS OF DEMOCRACY: Simon prides himself on being open-minded. He listens to staff and involves them in decision-making. But if… Read more »
The Marketing Mix Explained
25 mins, 2002 The marketing mix is central to marketing and this entertaining guide goes to the heart of what it is all about. With simple illustrations it explains the concepts of product, price, place and promotion, and why they are important. We also look at three more Ps – people, process and physical evidence… Read more »
The Marketing Mix At Häagen-Dazs
32 mins, 2001 Paying £4.50 for a tub of ice cream was once laughable. Yet within a year of the launch of its luxury “adult” ice cream in 1992, Haagen-Dazs had 19% of the non-impulse buy ice cream market. But now the firm faces problems. Initially its sexy adverts caused a sensation. But more recent… Read more »
Marketing Holidays
25 mins, 2001 How do you market a holiday? The starting point is the holiday brochure, backed up by TV and newspaper advertising. Public relations is important but getting exposure on holiday programmes is unreliable. 54% of holidays are sold through travel agents – but that share is dropping under pressure from call centres and… Read more »
Marketing A Hotel
25 mins, 2001 The Crown Hotel, Scarborough, used to cater for wealthy holiday makers, but with the decline of British seaside, the Crown fell on hard times. In 2000 it was up for sale and falling to pieces. Then came new hope. Local businessman Richard Frank set about restoring it to its former glory. He… Read more »