Marketing On The Web
28 mins, 2000 How are companies using the web to market their wares? This looks at two very different firms: giant bookseller, WH Smith Online, and specialist wine dealer, Madaboutwine. It’s estimated there is a website for everyone on the planet, so companies have to target who they want to visit them. A prime target… Read more »
Marketing Decisions
33 mins, 1999 Three cases studies show fictional companies grappling with different marketing dilemmas. Design firm Apex has to decide how to promote itself. Does it go for advertising, public relations, direct marketing – or rely on “word of mouth”? How can Tony Spence’s photocopier firm stop sales falling? Send salespeople further afield, do market… Read more »
Marketing A Service
33 mins, 1999 This video looks at the experience of three very different organisations: the AA, the Co-op Bank and Amnesty International. Service companies have no product – so they have to clearly identity their service: make it real. Successful companies need to know their customers. They must also give a consistent message – one… Read more »
The Marketing Mix At Cadbury’s
35 mins, 1998 The film tells how Cadbury launched a new chocolate bar called Fuse. We discover how the marketers locate a gap in the market, and then set about giving their new bar a “personality”- something to distinguish it from other products. Fuse benefits from the Cadbury name – the “masterbrand”. To launch the… Read more »
Marketing A Theme Park
35 mins, 1998 This tells how Alton Towers launched Oblivion, the world’s first vertical drop roller-coaster. Alton Towers has been successful in pulling in families, but is losing its thrill-seeking customers. Marketing staff hope Oblivion will change all that. Much of their £5m marketing budget goes on a TV advert campaign for the new ride…. Read more »
Managing The Money
32 mins, 1996 How does a firm plan and monitor its financial performance? This video looks at the experience of Linda and Brian who run a small business. How they first set up their business is told in the film Into The Fire. Now several years after setting up, Linda explains how their financial systems… Read more »
Marketing Research In Action
35 mins, 1995 A detailed study of how a US marketing research firm helps a client plan its marketing. Focusing on a car dealer, we show how a market survey questionnaire is designed, tested and put into practice. The video explains the use of “closed” and “open” questions, the importance of taking a representative sample… Read more »
Management Styles 1
31 mins, 1992 This classic best seller vividly illustrates different management styles in action. Tony Spence is the epitome of the autocratic manager. Shouting and swearing, he bullies and generally humiliates his team of sales people. By contrast, supermarket personnel manager June takes a more bureaucratic approach, strictly applying the rules and regulations. Consultative manager… Read more »
Making The Difference
20 mins, 1992 As more and more businesses become international, so the risk increases of cultural misunderstandings. And it’s not just a question of the language barrier: many other problems can arise. RESULTS V RELATIONSHIPS: In the west people believe in “getting down to business”; elsewhere it’s more important to first establish a relationship. TIME:… Read more »