Letter Writing For Business
34 mins, 1997 Personnel manager Paul throws most letters applying for jobs straight in the bin — not because the person lacks qualifications, but because their letters are so poorly put together. This video explores the classic mistakes people make when writing letters for business. Keys areas covered include the importance of a clear structure,… Read more »
How To Do A Business Plan
30 mins, 1997 Every business needs a business plan — but how do you put one together? Jay, a clothes designer, and Robin, in the forestry business, explain how they wrote their business plans. Objectives: the business plan has to state what the business has been set up to do. Marketing: the plan describes the… Read more »
Coaching In Customer Care
37 mins, 1997 How do you coach people in customer care? Three case studies illustrate the problems. 1 – Receptionist Janet is off-hand with customers, but when her manager mentions it, she feels upset. What is she doing wrong? 2 – John is an experienced salesman and responds badly to being ticked off in public… Read more »
Business In The Economy 1: South Wales
34 mins, 1997 What drives a market economy? The video visits South Wales to explore this question. It illustrates primary, secondary and tertiary industries, and explains basic economic terms – demand and supply and the market price. In the 1980s many Welsh coal pits were declared “uneconomic”. The miners disagreed and fought a bitter battle… Read more »
Where Does All The Money Go?
33 mins, 1996 Money is the life-blood of a business. We look at how it works in one company – Avalon Travel, a holiday tour operator. We explore where the business got its initial start-up finance and describe the indirect and direct costs which it has to meet in order to stay in business. We… Read more »
What Is Marketing Research?
27 mins, 1996 All kinds of organisations use marketing research to help them make decisions. Quantitative research is about amassing numerical data. This can take the form of primary research (compiling data, questionnaires and telephone surveys) or secondary research (using existing sources of information). Qualitative research is more exploratory and attempts to discover why customers… Read more »
Managing The Money
32 mins, 1996 How does a firm plan and monitor its financial performance? This video looks at the experience of Linda and Brian who run a small business. How they first set up their business is told in the film Into The Fire. Now several years after setting up, Linda explains how their financial systems… Read more »
Keeping The Customer Satisfied
32 mins, 1996 A travel firm sets out to improve its approach to customer care. Secret filming captures where staff go wrong. Role play exercises demonstrate how to get it right. But what about the tour guide with his own eccentric approach to customer care? And can even the best techniques make up for a… Read more »
The Holiday Resort
32 mins, 1996 This is a profile of the traditional holiday resort of Broadstairs in Kent. Once a thriving seaside town, it has been hit by the general decline in the numbers of people opting to take holidays in Britain. The video examines how its businesses are adapting to times of economic change. In its… Read more »
What Is A Business?
22 mins, 1995 A clear explanation of the features common to all businesses. The film takes us on a tour of a toy firm and explains how staff tackle day-to-day problems. We look at how the business is organised: the company structure and its aims and objective. We explore how they develop a new product… Read more »
Recruitment In Action
27 mins, 1995 How does a firm recruit a new member of staff? This is a blow-by-blow account, from specifying the job, to the interviews and final selection. Dream Cruises advertise for a new marketing assistant. Applications flood in and they draw up a short list. Spelling and presentation of CVs are key issues. Three… Read more »
Marketing Research In Action
35 mins, 1995 A detailed study of how a US marketing research firm helps a client plan its marketing. Focusing on a car dealer, we show how a market survey questionnaire is designed, tested and put into practice. The video explains the use of “closed” and “open” questions, the importance of taking a representative sample… Read more »