Motivation Decisions
25 mins, 2000 Four case studies of staff in sales, administration and support roles. Their motivational problems challenge the viewer to work out what’s gone wrong. What, if anything, could improve their situations? 1 – Top salesman Francis – does he want more money or more respect? 2 – Why is Parminder struggling at work?… Read more »
Marketing On The Web
28 mins, 2000 How are companies using the web to market their wares? This looks at two very different firms: giant bookseller, WH Smith Online, and specialist wine dealer, Madaboutwine. It’s estimated there is a website for everyone on the planet, so companies have to target who they want to visit them. A prime target… Read more »
Inside A Travel Business
28 mins, 2000 In this case study in business change Avalon Travel, a tour company, faces a decline in its traditional holiday trade. It’s also threatened by the Internet. Staff debate two ways forward. Manager Peter thinks they should get into e-commerce by buying a travel company which already has major expertise in the Internet…. Read more »
Impact Of Tourism: Majorca
30 mins, 2000 Majorca has given millions of people cheap holidays and brought prosperity for Majorcans — but at a cost. There is heavy hotel development on the coast and there are outsiders buying second homes inland. There’s too much traffic and not enough water. Farming has declined, leaving people dependent on tourism. Traditional culture… Read more »
What Is Motivation?
27 mins, 1999 What motivates people to work? Money? A sense of achievement? Would you work if you didn’t have to? This is a guide to motivation in theory and practice. The video explains the classic theories of Maslow and McGregor, and looks at how companies have tried to manage workers from Ford’s production line… Read more »
The Teamworking Experiment
29 mins, 1999 Manager Tony Spence used to be an autocratic bully. Now he’s trying to bring a new team-working approach to his firm. The idea is to give staff a feeling of ownership over their work. But the team-working experiment goes badly wrong when trust between Tony and his staff breaks down. This is… Read more »
Niche Marketing In Sportswear
35 mins, 1999 Facing the global giants like Nike and Reebok, British sportswear companies have to find niches to survive. This video looks at the approaches of two very different sportswear makers. Jacetts is a small company making customised sports shirts for local football clubs. Sponsorship is vital to their marketing approach. Sprayway, a much… Read more »
Marketing Decisions
33 mins, 1999 Three cases studies show fictional companies grappling with different marketing dilemmas. Design firm Apex has to decide how to promote itself. Does it go for advertising, public relations, direct marketing – or rely on “word of mouth”? How can Tony Spence’s photocopier firm stop sales falling? Send salespeople further afield, do market… Read more »
Marketing A Service
33 mins, 1999 This video looks at the experience of three very different organisations: the AA, the Co-op Bank and Amnesty International. Service companies have no product – so they have to clearly identity their service: make it real. Successful companies need to know their customers. They must also give a consistent message – one… Read more »
The Internet In Business
25 mins, 1999 The film features case studies of three US companies relying on the Internet to conduct their business. RETAILING: CDnow is a record shop – without a shop. They offer customers a vast selection of CDs which they can buy via the Internet. CDnow doesn’t have to hold any stock – this is… Read more »
Impact Of Tourism: Ruegen
26 mins, 1999 For 40 years the beautiful Island of Ruegen was behind the “Iron Curtain”. The state controlled people’s holidays and visitors came to Ruegen all year round because there were few other options. But when the Berlin Wall fell, people expected prosperity. In reality it’s brought too much traffic, too much building and… Read more »
Health & Safety In The Office
34 mins, 1999 People usually think factories and building sites are the most dangerous places to work, but the modern office presents new hazards. The appearance of call centres means that hundreds of people now work under constant pressure in huge, open plan offices. Offices now resemble factories. Stress is endemic. Sick building syndrome, “hot… Read more »