Marketing A Hotel
25 mins, 2001 The Crown Hotel, Scarborough, used to cater for wealthy holiday makers, but with the decline of British seaside, the Crown fell on hard times. In 2000 it was up for sale and falling to pieces. Then came new hope. Local businessman Richard Frank set about restoring it to its former glory. He… Read more »
The Language Of Advertising
30 mins, 2001 How does advertising work? Using a wealth of classic and modern examples, from Gibbs SR and the Oxo family to the famous Prudential campaign, this film offers a unique insight into the creative side of commerce. HOW ADS ARE MADE: The film visit the trendy St Lukes advertising agency to discover how… Read more »
Impact Of Tourism: Gambia
33 mins, 2001 Gambia seems ideal for holidays. With plentiful sunshine and long, white beaches, tourism has become a major source of income. But tourism in a developing country is a double-edged sword. Despite swelling numbers of visitors, little money ends up with local people. Holidays are run by foreign tour operators and tourists stay… Read more »
How A Factory Works
30 mins, 2001 How does a factory work? This describes how Leisure Consumer Products makes its cookers. Production at LCP starts with the design for the product, in which appearance and healthy eating are the key considerations. Manufacturing begins with batch production as sheet metal is formed into batches of key components. In the assembly… Read more »
A Guide To Consumer Rights
27 mins, 2001 Three lively scenarios illustrate customer’s rights and explain the laws which apply. I WANT MY MONEY BACK: Barney takes a faulty vacuum cleaner back to the shop. He wants his money back. But the shop say they only need to repair it. Is this true? THE EXTORTIONATE KITCHEN: Mrs Keating buys a… Read more »
Basics Of Finance 2: The Balance Sheet Explained
23 mins, 2001 Jay expands his financial enlightenment. The profit and loss account (as described in The Basics Of Finance I: Are We Making A Profit) tells him a lot, but only the balance sheet will reveal to him the overall “financial health” of his company. Jay’s friend takes him through the balance sheet explaining… Read more »
Basics Of Finance 1: Are We Making A Profit?
23 mins, 2001 A light-hearted case study offering a clear guide to the financial ideas businesspeople need to grasp. Jay’s business, designing websites and CDs, is doing well. But then he meets an old friend who’s now an accountant. She gives him some tough lessons on the value of accounting knowledge and takes him through… Read more »
Behind The Adverts
30 mins, 2001 Everywhere we go we’re bombarded by signs and images. Many of these are adverts carefully designed to get us to part with our money. But what are they doing to us? What are they doing to the world? 1. A LITTLE BIT OF HISTORY: In Britain for a long time there simply… Read more »
The TV Advert
32 mins, 2000 How computer game heroine Lara Croft became the star of the Lucozade TV advert. Lucozade began life as a drink for sick people, but marketers hope Lara Croft will help change its image. The video follows the process of making the advert, from the brief to final production. A specialist media agency… Read more »
Systems In A Hotel
27 mins, 2000 This demonstrates the systems in a large hotel. The hotel’s booking system shows the rooms available and helps maximise income from the rooms, discounting prices when things are quiet. For each guest the system records a guest history, with details of their likes and dislikes. When a guest feels a room is… Read more »
Systems In A Cinema
27 mins, 2000 How do cinemas use information technology? We compare two very different examples. The huge Film Works multiplex, in Manchester, has its own web-site. The much smaller Gate cinema, in London, uses e-mails to keep in touch with its customers but otherwise has much more limited IT. The Gate still issues tickets manually,… Read more »
Starting A Business: The Café Bar
30 mins, 2000 The film tells how Dave and his brothers set up a cafe-bar. They get planning permission, they design the interior, open up and customers pour in. But six months on, there’s a crisis. Money’s going out as fast as it’s coming in. And a lack of control means they don’t know where… Read more »