CLIP 13 Promotion: The Innocent Way
7 mins 20 secs Innocent Drinks’ novel approach to advertising. Home-made TV ads and print ads with cheeky messages illustrate its “homely, honest” style.
CLIP 14 Product v Market Oriented: The Brompton Bicycle
10 mins 04 secs Brompton Bicycle’s marketing manager wants them more “market-focussed”. But a commitment to engineering remains key to its success.
CLIP 15 Marketing Dilemmas: Falling Profits
11 mins 57 secs What should computer firm Logical Friends do about falling profits? Cut sales costs, buy a competitor – or axe the MD’s internet café project?
CLIP 16 Cash Flow Gamble
5 mins 19 secs Salad bar chain Tossed is chasing growth – but will it run out of cash? Risk-taking boss Vincent McKevitt has a critical meeting with his business advisor.
CLIP 17 Cash Flow: Why Cash Is King
4 mins 51 secs How to do a cash flow forecast – and the critical importance of predicting the maximum cash deficit. Get it wrong and the business may go bust!
CLIP 18 Working Capital
7 mins 55 secs Working capital is the oil of a company’s engine – without it the business goes under. But what is working capital is and how is it different from cash in the bank?
CLIP 19 The Difference Between Cash & Profit
9 mins 36 secs Spare cash and profit may seem like the same thing, but they’re very different. Case studies include the Tin Drum café bar and the Press Red interactive TV service.
CLIP 20 Costs: An Introduction
10 mins 06 secs Costs come in two basic types – direct and indirect – and all companies need to control them. This clip explains the approach of manufacturer Blakeway Ltd.
CLIP 21 Costs & Working Capital At ACME Whistles
7 mins 05 secs Covering its costs, fixed and variable, has long been a priority at Acme Whistles, Birmingham. But working capital and depreciation are key issues, too. [wpdm_package id=’5409′] [wpdm_package id=’5411′]
CLIP 22 Profit: What Is It?
7 mins 24 secs Most businesses pursue profits – but what is profit and how do you calculate it? Why is cost of sales so important and what is meant by “matching”?
CLIP 23 Profits: How Do We Use Them?
5 mins 33 secs How does a business decide how to use its profit? Compares small business Logical Friends with the larger Blakeway Ltd. Also: an explanation of “profit quality”.
CLIP 24 What Is Investment Appraisal?
8 mins 32 secs Buying new machinery or taking over another company – investment decisions are crucial. This clip explains key investment appraisal techniques.