CLIP 1 Enterprise Case Study: Tyrrells Crisps
10 mins 53 secs Fed up of being pushed around by the supermarkets, potato farmer William Chase invented Tyrrells’ crisps. They’re Britain’s big snack food success story.
CLIP 2 Enterprise Case Study: A Self-Employed Osteopath
9 mins 58 secs Osteopath Ayshe set up her own firm called Backbone. She describes the problems of running your own business – from finding premises to marketing.
CLIP 3 Enterprise Case Study: The Mobile Phone Company
10 mins 08 secs Two brothers claim to be bringing an “ethical” approach to the mobile phone sales business. They started in a bedroom – but got into trouble with the neighbours!
CLIP 4 Entrepreneur Profile: The Salad Bar Boss
10 mins 21 secs Tossed is a new salad bar chain set up by entrepreneur Vincent McKevitt in the teeth of economic crisis. We explore his risk-taking business style.
CLIP 5 Enterprise Case Study: The Green Beauty Company
12 mins 00 secs Green People make organic skin care products, using only natural ingredients. They claim their products avoid health problems such as allergies.
CLIP 6 Enterprise Case Study: The Perfume Bar
11 mins 31 secs S’Amuser is a bold experiment in retailing. They offer customers the chance to blend their own perfumes and plan to launch franchises all over the country.
CLIP 7 Enterprise Case Study: Ecover
10 mins 21 secs Is it possible to be green and make a profit? Ecover make cleaning and washing products without petrochemicals which, they say, damage the environment.
CLIP 8 Internet Enterprise: Glasses Direct
10 mins 34 secs Three years ago Jamie was in university. Today he’s the boss of a £3 million company. The secret of his success – selling glasses online.
CLIP 9 Internet Enterprise: Website Designers
13 mins 56 secs Fed up of working for someone else, Jill and Jonathan set up web designers Futurate. But things haven’t been easy – they almost went bust early on.
CLIP 10 Financing A Start-Up: Climate Cars
5 mins 45 secs Nicko Williamson funded green taxi Climatecars with money from family, friends and “business angels”. But has he given away too much of the ownership?
CLIP 11 Marketing Mix: The Product
12 mins 34 secs So what’s the secret of a successful product? Case studies include Innocent Drinks’ smoothies, Tossed’s salad bar service and Arcam’s upmarket DVD player.
CLIP 12 Place: The Tossed Approach
11 mins 09 secs Critical to the marketing of the Tossed salad bar chain are its high street outlets. Bold design thinking helps them stand out from the crowd.