Accounting & Finance Clips 7: Depreciation, Objectives & Strategy
34 mins, 2011 Clips explain and illustrate key topics in finance using a variety of case study examples. CLIP 1: FINANCIAL OBJECTIVES: INTRODUCTION (7 mins) To achieve their long-term aims, businesses set themselves objectives – stepping stones to their aims. Manufacturing boss Stephen Maynard’s key objective is growth. ROCE – return on capital employed –… Read more »
Responsible Corporations?
23 mins, 2010 Multinational companies are aggressively marketing cigarettes to young people in developing countries, with tragic social costs. This film explores the case of Indonesia – the third largest market for tobacco products in the world. HUMAN COSTS: “If I’d known I’d get this disease I would have quit a long time ago.” Ujang… Read more »
The Power Of A Multinational
30 mins, 2010 Are people right to fear the spread of genetically modified crops? This powerful documentary tells the story of one farmer who takes a stand against the massive multinational Monsanto. THE BATTLE: Representatives from the multinational company Monsanto visit Canadian farmer Percy Schmeiser and demand he surrender his canola crops. Percy refuses and… Read more »
The Marketing Series 1: The Internet Revolution
31 mins, 2010 This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. HISTORY: Marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the… Read more »
The Marketing Series 2: The 4 Ps & Beyond
28 mins, 2010 The four Ps of the marketing mix – product, promotion, price and place – are still seen as the basis of marketing – but how relevant are they today? Using case studies of companies large and small this film explains and explores each of the Ps. PRODUCT: Brompton Bicycle is a manufacturing… Read more »
The Marketing Series 3: The Power Of The Brand
28 mins, 2010 All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? SUCCESSES: Brands speak to people in a way that products don’t – they have a personality,… Read more »
Inside A Factory 7: Brompton Bikes
30 mins, 2010 The Brompton is no ordinary bike. You ride it – you fold it up. Not so much a product – more a cult – and it’s made in Britain! This is the story of how they make it – and why they’re changing to a different approach to production. DESIGN: The Brompton… Read more »
Inside A Factory 6: The Global Car
28 mins, 2010 Globalisation means products are now put together using parts from all over the world. This film explains the complex global supply chain which produces the radiator cap for a US pickup truck – the Dodge Ram. WHERE THE CAP IS MADE: The radiator cap is actually manufactured in India – at Sundram… Read more »
Impact Of Globalisation 3: The Car Makers
30 mins, 2010 The car was once a symbol of American ingenuity and technological progress. But now production has been outsourced to countries across the world. This film demonstrates the huge impact globalisation is having on an industry and the people who work in it. INDIA: In Chennai, India, Boniface works making radiator caps which… Read more »
Financial Decisions 3: The Manufacturer
20 mins, 2010 Blakeway boss Stephen Maynard is fighting for profits in the highly competitive world of printed circuit board manufacturing. Dramatised scenarios illustrate the company’s problems – the viewer is invited to consider solutions. WE’RE NOT A CHARITY: Blakeway has two factories and one of these, its Lake End plant, is underperforming. A major… Read more »
Financial Decisions 2: The Small Business
20 mins, 2010 This dramatised case study highlights key financial issues in family firm Logical Friends. Lively scenarios outline typical financial dilemmas and viewers are invited to consider possible solutions. CRISIS, WHAT CRISIS? Logical Friends is a small computer business in financial difficulties. Sales have been falling for two years and if the trend continues… Read more »
Fair Trade And Chocolate
30 mins, 2010 Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate – but is it too good to be true? SOCIAL ENTERPRISE: Divine was set up a co-op of cocoa farmers in Ghana to give them a share in… Read more »