The Marketing Series 6: The Marketing Mix: Price
35 mins, 2013 PART 1 (9 mins): Introduction to Price: Basic pricing formulas explained. Price & Income Elasticity Of Demand. Normal goods and Inferior Goods. The Price Plateau. PART 2 (11 mins): Pricing Strategies:. Cost Plus, Penetration, Predatory, Promotional pricing, plus examples. Also: psychological pricing and differential pricing. What do we mean by “skimming the… Read more »
The Marketing Series 7: The Marketing Mix: Promotion
30 mins, 2013 An exploration of a key element of the Marketing Mix: Promotion. PART 1 (15 mins): Introduction To promotion/advertising. Why do businesses promote their goods? To sell more, of course – but it’s not as simple as that. There are different reasons requiring different solutions: a different “promotional mix”. In this part we… Read more »
Inside A Factory: How They Make The Jaguar
30 mins, 2013 Jaguar is a world-famous name for quality cars for the rich and famous. This film takes us inside the famous Castle Bromwich factory in the West Midlands, UK, to see how they make one – in this case, the Jaguar XJ. PRESS SHOP: First stage is pressing the various body panels out… Read more »
Workforce Performance & Remuneration
33 mins, 2012 How do you measure workforce performance? And how does the way a business pays its employees affect their performance at work? MEASURING WORKFORCE PERFORMANCE 12 mins Appraisal is a means of measuring individual performance, but how do you measure the performance of the workforce as a whole? Typically companies look at factors… Read more »
Training & Development
21 mins, 2012 PART 1: A Brief Guide Training is a way of making staff more valuable to the company and feel more valued. Development is a wider concept – about helping an employee to realise their full potential. Different types: There are different kinds of training, including induction training, on-the-job and off-the-job training. Training… Read more »
Termination Of Employment Introduction & Case Studies
30 mins, 2012 Whether it’s making people redundant or sacking someone for theft, terminating someone’s employment is a big step. This film highlights the legal issues involved and shows what happens in the real world. INTRODUCTION 12 mins If a company wants to terminate someone’s employment, it must follow set procedures – or risk being… Read more »
Responsible Corporations? Primark, RBS, The Drugs Industry
25 mins, 2012 This film looks at the ethics of three internationally known corporations. How responsible are they in terms of the environment, of our health and the way they treat the people who work for them? PRIMARK Primark is one of the most well known shops on our high streets. They sell cheap, fast… Read more »
Responsible Corporations? BAE Systems
22 mins, 2012 Multinational BAE Systems make everything from aircraft to missiles and big profits.They make big profits,create skilled jobs and use cutting edge technology. But is it in an immoral business? GLOBAL BUSINESS: Originally formed from a merger of British aviation companies in the 1970s, BAE was originally called British Aerospace. Now it’s ditched… Read more »
Responsible Corporations? Apple, News Corp & Google
25 mins, 2012 This film looks at three famous companies in the world of media and technology and explores the ethics of their approach to business. APPLE has amazing products, but they’re made by people in China who work long hours for small wages. Some workers have even killed themselves: the “Foxconn Suicides”. Apple now… Read more »
Recruitment & Selection
49 mins, 2012 PART 1: An Essential Guide Recruitment should be seen not just as a process of filling vacancies, but as a part of workforce planning generally. The first stage in filling a vacancy is to define the vacancy – the job description. The selection procedure varies from simply interviewing people to complex assessment processes… Read more »
Organisational Structures: Introduction & Case Study
31 mins, 2012 What’s meant by the structure of a business? How does it affect the way a business operates? What happens when a company’s structure hinders rather than helps its business? INTRODUCTION 14 mins All businesses have structures. Some may be hierarchical, some may be flat. But how does the structure affect the way… Read more »
Organisational Cultures & Group Norms
28 mins, 2012 What’s meant by the culture of an organisation? What are “group norms”? How do these invisible factors influence the way a business works? INTRODUCTION: THE CULTURE 16 mins The culture of an organisation is about the way staff do their work and their attitudes to their work. How flexible are they? How… Read more »