Baked Alaska
27 mins, 2003 America’s coldest, richest state is warming ten times faster than the rest of the world. “That ice should be four feet thick”, confirms a hunter who catches walrus. “Now it’s only one foot thick”. Elsewhere houses and roads collapse as the ground beneath them melts. The US government now plans to drill… Read more »
Systems In Travel
25 mins, 2002 The film charts the radical changes that IT has brought, through the experience of tour operator Sunvil Travel and Internet-based travel agency Expedia. While Sunvil uses computers to put its customers’ holidays together, Expedia does everything on the web. Its website allows you to book your hotel room or seat on a… Read more »
Systems In Retailing
25 mins, 2002 Bar-codes, electronic point sale systems, hand-held terminals… information technology has transformed UK retailing. At Marks & Spencer’s IT centre, mainframe computers monitor what’s been sold in all its stores and order up new stock. Computers control every step of the M&S national distribution system. And IT isn’t confined to inside the supermarket,… Read more »
Organisations Compared
26 mins, 2002 [wpdm_package id=’4982′] Organisations are everywhere. Millions of people get their living from them. But why are there so many different kinds? Dave Nellist takes us on a light-hearted tour of the basic types of organisations and explains how they work. TYPES OF BUSINESS: Within the private sector, Dave explains the principles behind… Read more »
The Marketing Mix Explained
25 mins, 2002 The marketing mix is central to marketing and this entertaining guide goes to the heart of what it is all about. With simple illustrations it explains the concepts of product, price, place and promotion, and why they are important. We also look at three more Ps – people, process and physical evidence… Read more »
Impact Of Tourism: Amazon
25 mins, 2002 Brazil now actively promotes the Amazon to tourists to bring money and jobs to locals. But how will tourism affect this environmentally vital area? And what form will tourism take? One option is “nature tourism”. In the Amazon Ariau Towers, walkways give visitors a unique view of the rainforest and wildlife. But… Read more »
Computers In Accounting
29 mins, 2002 Dave Nellist presents a lively explanation of accounting systems and what they do. Bill Brookman Productions is a small street-theatre company. They use Sage software for their accounts. The basic elements of sales, purchase and nominal ledgers are explained, including invoicing. The film also looks at the accounting systems at Clinton Cards… Read more »
Business In The Economy 2: West Midlands
30 mins, 2002 For over two hundred years the Black Country has been a manufacturing centre. But now the factories are closing and young people want to move away. The film explores the area via the experience of Maureen, a factory worker who has lived there all her life. It explores the impact of the… Read more »
What Is Marketing?
32 mins, 2001 The 1950s saw the start of a consumer boom. TV enabled advertisers to enter people’s homes. Marketing became a huge industry and was defined as the “4ps”: product, price, promotion and place. But how helpful is this? You buy one product, not another. Is it because of the packaging or where you… Read more »
The Marketing Mix At Häagen-Dazs
32 mins, 2001 Paying £4.50 for a tub of ice cream was once laughable. Yet within a year of the launch of its luxury “adult” ice cream in 1992, Haagen-Dazs had 19% of the non-impulse buy ice cream market. But now the firm faces problems. Initially its sexy adverts caused a sensation. But more recent… Read more »
Marketing Holidays
25 mins, 2001 How do you market a holiday? The starting point is the holiday brochure, backed up by TV and newspaper advertising. Public relations is important but getting exposure on holiday programmes is unreliable. 54% of holidays are sold through travel agents – but that share is dropping under pressure from call centres and… Read more »
Marketing A Hotel
25 mins, 2001 The Crown Hotel, Scarborough, used to cater for wealthy holiday makers, but with the decline of British seaside, the Crown fell on hard times. In 2000 it was up for sale and falling to pieces. Then came new hope. Local businessman Richard Frank set about restoring it to its former glory. He… Read more »