Cola Conquest I: A Classic Marketing Story
42 mins, 2008 This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola’s historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke’s commercial and social impact. BIRTH OF MODERN ADVERTISING: Coke begins life as a “brain tonic” for business… Read more »
The A-Z Of Customer Service
29 mins, 2008 Without happy customers a business can’t survive. But how do you make them happy? How do you keep them happy? Staff of the Dickens World theme park and the upmarket MacDonald hotel chain give the view from the sharp end. FIRST IMPRESSIONS: A friendly smile and open body language are vital to… Read more »
Amazon: The Logging Wars
25 mins, 2008 It’s been called the lungs of the earth. But the Amazon is also a lawless jungle, where criminals and profiteers plunder the forest for its riches. Communities are battling to stop loggers stripping the rainforest of its ancient timber, but many people depend on revenue from the illegal trade. The result is… Read more »
All About E-portfolios & Multimedia
26 mins, 2008 Multimedia, it’s claimed, is the future for teaching and learning. The government’s plan is for every school student in the country to have an e-portfolio by this year. But what are e-portfolios? How do they work? This new documentary film explains the benefits and problems – and, most importantly, shows e-portfolios being… Read more »
The Great Meltdown
60 mins, 2008 Much is heard about the impact of climate change – but what’s actually happening? Three films, made for international television, offer shocking and dramatic evidence of the way global warming is causing the world’s ice to melt and the impact on people’s lives. FILM 1: BOLIVIA Bolivia’s Andes glaciers, which provide water… Read more »
You Only Live Twice
34 mins, 2007 A new craze has hit cyberspace. They’re called virtual worlds — 3D computer generated universes where you sign up, choose a body, build a house and you’re ready to live out your “second life”. This film profiles one of the most successful virtual worlds, Second Life. TO BE AN AVATAR: The virtual… Read more »
India: 100% Cotton
30 mins, 2007 Why are Indian farmers killing themselves to give us the T-shirts we buy on the high street? This film investigates the “white gold” business – growing cotton. Farmers in southern India switch to growing cotton because it brings in more money than food crops. Anand is one of the farmers who switched… Read more »
The Green Factory
27 mins, 2007 This film tells the story of a remarkable “green factory” and of a Belgian company called Ecover. Ecover claims it is possible to make a profit and help save the planet. It tries to be sustainable in every aspect of its production. PRODUCTS: Ecover makes washing products – but unlike the big… Read more »
Greening A Business
62 mins, 2007 In these case studies two very different organisations call in eco-auditor Donnachadh McCarthy to help them operate in a more environmentally sustainable way. CASE STUDY 1: ESSEX FLOUR & GRAIN: EFG is a food and drink wholesaler selling to schools, hospitals and other organisation. Boss Michael Spinks is a green enthusiast who… Read more »
Designing A Website
30 mins, 2007 The worldwide web has given birth to a new profession – the website designer. What does a website designer do? How do you design a website that works? Mark Shufflebottom, lecturer in interactive media design at Bournemouth University and Catherine Tidnam, web manager of the Food & Drink Federation, give their views…. Read more »
An Energy Revolution?
21 mins, 2007 Germany is leading the world in encouraging renewable energy. By 2050, half of its energy could come from renewable sources. But what’s the real cost of its energy revolution? Germany’s landmark EEG law compels power companies to buy electricity at above market prices, from anyone using renewable technology to generate it. “It’s… Read more »
Black Gold: The Coffee Business
47 mins, 2007 Multinational coffee companies now rule our shopping malls and supermarkets and dominate an industry worth over $80 billion. But what price are African farmers paying for the price of our coffee? THE CO-OP: Tadesse Meskela is a man on a mission: to save 74,000 struggling Ethiopian coffee farmers from bankruptcy. Tadesse is… Read more »