The Presentation
32 mins, 1998 You’ve got something to say, a case to argue, and an audience waiting to listen. But how do you make sure you put your points across? The video explores this question through a workshop in which three novice presenters address a critical audience. Robert rambles and mumbles. Sharon uses jargon and doesn’t… Read more »
Personnel Decisions
34 mins, 1998 Three companies grapple with thorny “people” problems. The viewer is left to work out their own solutions. 1. Unfair dismissal: A boss tells a receptionist off for “being lippy”. The receptionist sues for unfair dismissal. Should the firm take the case to court? 2. Sexual harassment: Debbie claims she’s being sexually harassed…. Read more »
The Marketing Mix At Cadbury’s
35 mins, 1998 The film tells how Cadbury launched a new chocolate bar called Fuse. We discover how the marketers locate a gap in the market, and then set about giving their new bar a “personality”- something to distinguish it from other products. Fuse benefits from the Cadbury name – the “masterbrand”. To launch the… Read more »
Marketing A Theme Park
35 mins, 1998 This tells how Alton Towers launched Oblivion, the world’s first vertical drop roller-coaster. Alton Towers has been successful in pulling in families, but is losing its thrill-seeking customers. Marketing staff hope Oblivion will change all that. Much of their £5m marketing budget goes on a TV advert campaign for the new ride…. Read more »
IT Decisions
28 mins, 1998 Three companies have to make difficult decisions about their IT systems. Choosing a new system: The computer system of tour operator Avalon Travel is old and breaking down. What do they replace it with? This system doesn’t work: Copier company Comtex brought in a database system – but it isn’t working. Should… Read more »
IT At Work
28 mins, 1998 This video includes cases studies of small businesses, a local council and an ambulance service. Applications demonstrated include databases, electronic mail, image processing and voice recognition. The video also examines the impact on jobs and on people’s health.
Impact Of Tourism: Antigua
31 mins, 1998 Antigua looks like paradise but not for the locals. It suffers from an over-reliance on tourism. This threatens the environment, culture and economy. Most tourist jobs are poorly paid and most of the hotels are foreign owned. Cruise ship holidays, all-inclusive hotels and a new holiday development all promise to make matters… Read more »
Financial Decisions
29 mins, 1998 Three case studies show companies trying to make tricky financial decisions. Viewers are invited to consider what they should do. 1. Cash flow crisis: How can Comtex solve its cash flow problems? Should they cut costs or ask for an overdraft? The sales director, Tony Spence, proposes a radical solution – duck… Read more »
Can Regeneration Work?
30 mins, 1998 A study of the Cardiff Bay regeneration project. Cardiff was once a major international port, but the decline in the coal and steel industry led to a decline in the docks. Unemployment soared and Cardiff docks became a depressed area. Then in the 1980s the Government began a series of urban regeneration… Read more »
Business Systems
28 mins, 1998 The video demonstrates how a firm’s information systems work through a lively, dramatised case study, set in the backstabbing world of the Comtex copier company. Systems examined include invoicing, email and customer database. Comtex boss Tony Spence wants “push-button” efficiency, but things don’t go to plan.
Tourism Businesses In The Lake District
30 mins, 1997 Case studies of leisure businesses in Britain’s most popular national park. These include a “green” hotel, a booming garden centre, an animal park, and an industrial heritage site museum. They all seem successful, but what’s been their impact on the area? Are they damaging the environment? Or are they an important source… Read more »
Letter Writing For Business
34 mins, 1997 Personnel manager Paul throws most letters applying for jobs straight in the bin — not because the person lacks qualifications, but because their letters are so poorly put together. This video explores the classic mistakes people make when writing letters for business. Keys areas covered include the importance of a clear structure,… Read more »