Inside China: 7. Environmental Timebomb?
28 mins, 2014 The Chinese want the same life style as the West – but at what cost? The air and water are polluted, causing much suffering and protest – as well as a drought crisis. Chinese leaders talk of moving away from fossil fuels, but how much changes at local level? “THEY SILENCE OUR… Read more »
Inside China: 8. Education And Women’s Rights
26 mins, 2014 The communist revolution gave women theoretical equality, but centuries-old oppressions still persist. Women have suffered through the “one child” policy. But women are now among China’s top entrepreneurs. “ONE CHILD” POLICY China’s coercive policy of forbidding more than one child has had a cruel effect on China’s women. The policy is now… Read more »
The Marketing Series 5: The Marketing Mix: Product Case Studies
22 mins, 2013 PART 1 (7 mins): Extension Strategies: Skoda: how did Volkswagen reinvent the Skoda brand? Famous Failures! How some brands went “a stretch too far”, including Harley Davidson perfume, yoghurt from Cosmopolitan magazine and mountain bikes from gun makers Smith & Wesson. PART 2 (9 mins): Long Lives, Short Lives, Reincarnations: The Mars… Read more »
The Marketing Series 4: The Marketing Mix: Product
31 mins, 2013 An exploration of what most marketers would regard as the most important element of the Marketing Mix:Product. PART 1 (15 mins): All About The Marketing Mix: Product. An introduction into the essentials of “product”. What is value analysis? How is it done? What is the product life cycle? How can a business… Read more »
The Marketing Series 6: The Marketing Mix: Price
35 mins, 2013 PART 1 (9 mins): Introduction to Price: Basic pricing formulas explained. Price & Income Elasticity Of Demand. Normal goods and Inferior Goods. The Price Plateau. PART 2 (11 mins): Pricing Strategies:. Cost Plus, Penetration, Predatory, Promotional pricing, plus examples. Also: psychological pricing and differential pricing. What do we mean by “skimming the… Read more »
The Marketing Series 7: The Marketing Mix: Promotion
30 mins, 2013 An exploration of a key element of the Marketing Mix: Promotion. PART 1 (15 mins): Introduction To promotion/advertising. Why do businesses promote their goods? To sell more, of course – but it’s not as simple as that. There are different reasons requiring different solutions: a different “promotional mix”. In this part we… Read more »
Inside A Factory: How They Make The Jaguar
30 mins, 2013 Jaguar is a world-famous name for quality cars for the rich and famous. This film takes us inside the famous Castle Bromwich factory in the West Midlands, UK, to see how they make one – in this case, the Jaguar XJ. PRESS SHOP: First stage is pressing the various body panels out… Read more »
CLIP 1 Enterprise Case Study: Tyrrells Crisps
10 mins 53 secs Fed up of being pushed around by the supermarkets, potato farmer William Chase invented Tyrrells’ crisps. They’re Britain’s big snack food success story.
CLIP 2 Enterprise Case Study: A Self-Employed Osteopath
9 mins 58 secs Osteopath Ayshe set up her own firm called Backbone. She describes the problems of running your own business – from finding premises to marketing.
CLIP 3 Enterprise Case Study: The Mobile Phone Company
10 mins 08 secs Two brothers claim to be bringing an “ethical” approach to the mobile phone sales business. They started in a bedroom – but got into trouble with the neighbours!
CLIP 4 Entrepreneur Profile: The Salad Bar Boss
10 mins 21 secs Tossed is a new salad bar chain set up by entrepreneur Vincent McKevitt in the teeth of economic crisis. We explore his risk-taking business style.
CLIP 5 Enterprise Case Study: The Green Beauty Company
12 mins 00 secs Green People make organic skin care products, using only natural ingredients. They claim their products avoid health problems such as allergies.